Delta airline had to apologize for controversial towels

The airline Delta and Coca Cola had to leave for
apologize for a marketing mistake, after viral towels with messages that favored the release between pbadengers.

Travelers shared images of Coca Cola brand towels delivered to Delta flights, containing a series of messages encouraging pbadengers to flirt with each other. Among them, one could read "Be old, I wrote your cell phone number and give it to the one you like in the plane … you never know", followed by a space to enter the name and phone number.

In another briefcase was the following sentence: "Because you are in a plane filled with interesting people and hey … you never know."

Towels circulated on Delta flights for a few weeks before
they will take them out of circulation.

In a statement to the newspaper
Atlanta Business ChronicleCoca Cola said "that they sincerely apologized to anyone who was offended, we worked with our Delta partners to start removing napkins last month and we replace them with another model."

At the same time, Delta said in a separate statement: "We regularly run Coca-Cola products as part of our company, but we are mistaken about this, and we apologize for that and start removing towels from our planes in January ".

As a brand, Delta and Coca have focused on their efforts as a brand. The beverage company said it wanted to become "the most optimistic brand of social networks" and Delta wanted to become a consumer brand in part because of its significant investments in the sector. experience on board.