Fire test for Netflix

The 2019 Oscars will be those where the marketing teams have more than ever marked the mistakes and successes of these 91 editions of the event that generates 130 million US dollars in Los Angeles (and 128 million to ABC, the chain that them diffuse and sell them the world). From the beginning, for example, which was a routine prayer, "the Oscars that will broadcast the TNT and TNT series from 21 for all Latin America will run from the Dolby Theater for …", is today a question. The reason? When it was announced that the comedian Kevin Hart would be the driver, homophobic tweets were rebroadcast leaving the comedian in check and he preferred to escape. Instead of looking for, at least publicly, a new driver, it was made official that the ceremony would be "without a host", without driving for the first time since 1989 (Maya Rudolph, Chris Evans, Amy Poehler, Jennifer Lopez and Tina Fey) .

It was not a good year for the Academy, which has a public relations team that is desperate to recover life after imminent death (ie, the decline in the audience index worldwide from year to year). Their decision to approach "small" films, such as Moonlight or La forma del agua (which in the scheme of tanks leaving 100 million US dollars, are "small" films), color authors and Latinos for rethink their accusations of elitism generating more diversity, more representation, but also more clumsiness. Last July, 928 members were added to generate a variety in the votes, and despite that, the ten nominations in Rome and the favorite fail to cover the fact that none of the appointed directors is a wife. We tried to create the category of the best popular film, a kind of $ 100 million film prize and raves that were raining. And, last, it was announced that the categories Best Photography, Best Short Film, Best Makeup and Hairstyle and Best Editing would be broadcast during commercial breaks. It was Guillermo Del Toro, the last winner, who reacted as an antivirus against the academy. . And they supported Quentin Tarantino, Scorsese and Spike Lee, among dozens of names.

All the Academy did badly, Netflix and Disney did well. The Kings of Entertainment have sold wholesale key Hollywood agencies for their workhorses to dominate the rewards speech. Netflix has won ten nominations alongside Alfonso Cuarón and will surely win his first prize for best film (this would be the second Mexican title). Disney managed to convince the world that Black Panther was his best movie. So he got, agency agency, the first super movie nominated for an Oscar. Thus, the six nominations for The Vice President, the spit against fool and year elector in the United States and the birth of Star, the debut of Bradley Cooper as the second big loser of the season (the first is the favorite) were left behind. He won this marketing, the first few times. This year, five of the films nominated for the best movie have twists or twists on Lgbtq, and they hear little about it. Spike Lee could be the first color director to win an Oscar, but we are still talking about a monarch disguised as a cat. It is the year when the popular decides not to recognize his best instincts and go with his public relations. More than ever. The Oscars drown in the glbad of water they call popular cinema and prestige.