Facebook has announced that it will allow its users to partially delete their browsing history

This Tuesday, the chief financial officer of Facebook, David Wehner, announced that the social network will publish this year a tool that will allow Internet users partially erase your story navigation.

The company run by Mark Zuckerberg will try to solve the critics that he receives for his management of personal data and the lack of confidentiality on the platform, especially after the case of Cambridge Analytica consulting firm last year.

The future tool will not completely eliminate the storiesbut will give the user access to viewing his data compiled by Facebook through third-party applications and other web pages. These can be deleted if necessary.

This measure badumes a threat to the business model of the social network, since it consists precisely in the sale of advertising space "retail", that is, adjusted to each person's preferences, based on the browsing history and activities of each user.

The social network allows to obtain detailed information about each person via badysis tools and of "followed", which allows him to elaborate profiles detailed on each individual's online activities on Facebook and Facebook.

These are the data that show, for example, whether the user has accessed a link via his account or not, which pages you visited in this linkhow much time has pbaded in them, etc.

Despite the risk, the company made the decision to implement this option because of the scandal that was created when it was revealed that the company had used app to collect data from millions of internet users of the platform without your consent for political purposes. After these accusations, Zuckerberg himself promised a tool to give users more control.

"In general, it will be difficult for us to address each person with the same efficiency as before," admitted the finance manager of the company. act in San Francisco.

This announcement is trying to improve the image of the companywho goes through a deep crisis of the image regarding its privacy management and the security of its data.

Only the February 20th, a charge in the United States was made public, accusing the company of not protect health data confidential information of their users, after their publication in closed groups.