In a warm speech, Macri showed the axes of the campaign

Mauricio Macri began yesterday to repeat the message that Cambiemos will try to install to win the elections in a context of economic crisis and wear and tear of a management that is far from meeting the expectations that had been expressed . For that, he used an already familiar cookbook: polarization with the past, hope for a better future, lack of precision on the most delicate problems and recognition of mistakes made. All in the context of the excitement of the Congress in which he has found himself in the position that pleases him the most, facing Kirchnerism.
The excuse was the opening of the 137th session of the ordinary sessions, but the message was more focused on a review of its management and a dialogue with potential voters than legislators. In fact, at the time of his speech (the longest in his presidency), he has just promoted two bills
(Penal Code and Juvenile Penal Code).
In the first few minutes, Macri explained how Casa Rosada's communications strategists decided to solve one of the biggest difficulties Cambiemos was facing in the campaign: how to continue to present itself as a "change" option. "after four years in power. "Changing our country seriously means going through difficulties," he said shortly after taking office. And 18 other times throughout the speech called for "serious change".
As they had planned at Casa Rosada, Macri's speech did not escape the economic crisis. He acknowledged that he was wrong to say a year ago that "the worst is over" and admitted that many say that they are worse now than a few years ago because everything costs them more. He used the words "pain" and "anguish" to refer to the last few months. He mentioned that poverty would eventually reach the same level as that of his government. He had then announced the 46% increase in child allowance since March. But not much more.
He talked about job creation during the first two and a half years, but not the loss of 200,000 in 2018. He talked about an inflation that had dropped in 2017 and he anticipated that It would also drop this year, leaving as a memory% of 2018 (highest figure since 1991). He said that the economy was growing until the dollar cimbronazo, but obvi as the year closed with a 2.6% drop in GDP. The explanation of forgetting for 2018 is already better known, namely the three shocks: capital outflows from emerging markets, the worst drought of the last 50 years and the cause of notebooks.
All these combos, added to the list of accomplishments of his leadership, ignited the kirchnerist bloc, which accompanied almost all his speech with shouts, insults and even laughter and ironic applause in one section. Macri picked up the glove: "Their insults, their cries, they do not speak about me, they talk about you". By the way, in a moment of shouting, a reflection was allowed under Emilio Monzó: "They are a little braver than you have said".

Polarization All the president's arguments revolved around the contrast, not only with Kirchnerism, but with the past as a whole. "We are better off than in 2015," said Macri, in another sentence that they repeat within the government. He mentioned "the shortcuts" and "the impossibility of taking charge" of the Argentineans for decades, the "marsh from which we came out" and the "old and rusty structures that crack". In another section, the metaphor was "rotten and neglected foundations for decades".
It is this past that Cambiemos has decided to polarize in this campaign, to bet on a long-term future. Although the transit of the present is difficult. It is not for nothing that the speech had nine times the word "past" and seven "future".
Polarization could not miss the chapter of corruption. This is one of the most impactful sections of the president, in which he highlights the DNU of domain extinction and challenges those who oppose "to tell where it is and who it is. wants to protect "" We must all be responsible, including the family of the president and the president, "he said. And he concluded: "Impunity is coming to an end and in this sense we are better than in 2015."
In conclusion, Macri finally screamed, asking that "the preachers of resignation and fear win hope". "Do not let go and do not throw away the sponge", in a message that seemed dedicated to his own troupe, to his constituents and disenchanted whom he had to re-enchant.