The spot of Luis Donaldo Colosio published 25 years after his death

It's one of the last spots of Luis Donaldo Colosio (Video: Twitter)

On March 23, 1994, Mexico's presidential candidate for the PRI, Luis Donaldo Colosio, he has been killed by Mario Aburto at the end of a rally Lomas Taurinas, Tijuana. After 25 years of crimes that shocked the country, an unusable location was released.

Liébano SáenzSecretary of Information and Propaganda of Institutional Revolutionary Party (PRI) in 1994, posted on his Twitter account one of two promotions that the Politician of Sonora He recorded before being killed in Baja California.

In the place looks like Colosio in what looks like a library and with a formal and serious attitude, gives a brief speech on improving security in the country.

In just 24 seconds, what was the Favorite candidate said that he would change the situation of insecurity who afflicted the Mexicans.

"The time has come for put an end to the anguish we all suffer from lack of security and injustice"said the pointer in the polls.

The PRI, dressed in a black suit, He promised to work for all Mexican families.

"I promise to work with all my energy so that our families are badured that the law will always be on their side," he said.

This spot ends with the slogan "Colosio, the well-being of your family".

Liébano Sanz, also newspaper columnist Millennium, announced this advertisement with the following message: "This is one of two promotional actions. they have not seen the public light because the candidate Luis Donaldo Colosio was murdered 25 years ago. "

Luis Donaldo Colosio was Secretary of Social Development (Sedesol) during the last years of the government of Carlos Salinas de Gortari and then he became PRI's candidate for the presidency of Mexico.

As an aspirant at the head of the nation, he won the affection and trust of Mexicans by addressing thousands of followers. the discourse with which, 25 years after his death, he is remembered as a politician who sought to improve security, finances and the quality of life in the country.

"I see a Mexico that is hungry and thirsty for justice, a Mexico of aggrieved persons, of people aggrieved by the distortions imposed by the law, who should serve it. Women and men victims of abuse of the authorities or the arrogance of government officesColosio said that on March 6, 1994 at the Monument to the Revolution.

Agree with L & # 39; universalafter that day, the presidential campaign took a new breath and the coordinator of the tricolor electoral strategy of the time, Ernesto Zedillohe sought the publicist Carlos Alazraki to make new spots that demonstrate the true personality of Luis Donaldo.

"Ernesto Zedillo hired me after running to two agencies that were not working for him. He asked me how we could repeat the March 6 speech and I told him how I wanted to repeat it if I was already everywhere. He told me that this had to be repeated so that he did not forget", commented the collaborator of the Mexican newspaper.

Alazraki explained that the commercials were recorded on March 15, 1994 in a bundle borrowed from Televisa, where he set up a scenario similar to a library. They were ready three days before the badbadination.

"Donaldo arrived shortly before 1:00 pm with ties.One of them was very funny.I told him:" What is it? "I was going to say it … Here I still have the tie that I want to give to your son, Luis Donaldo," he recalls.