The fernet and the alfajores, unexpected protagonists of the Congress of the language

CORDOBA. The alfajores and fernet-two products that identify

Córdoba

"they slipped between the protagonists of the
International Congress of the Spanish Language (CILE) which takes place in this city. They share the protagonism with the kings of

Spain

,

Mario Vargas Llosa

Jorge Fernández Díaz,

Joaquín Sabina

,

Luthiers

or Martín Caparrós. They are recording more sales these days and, most importantly, they are developing their marketing actions.

With approximately 5,000 registered participants in CILE, there will be approximately $ 29.5 million in accommodation expenses for five nights. In addition, the provincial government estimates that there will remain $ 13.5 million for food. If you add to that the money allotted for excursions and purchases, the congress will leave a total of about $ 44 million in Córdoba.

Many of the foreigners who came to the city tried for the first time the "Fernando" – name of Córdoba from fernet to coca; it is therefore even in the atlas of regional discourse. In addition, many participants in the CILE Journalism Seminar received a set of fernets and a dictionary of the society.
Porta Hermanos, manufacturer of the brand Cordoba 1882.

Inés Castro, marketing manager of the company, told
THE NATION that this type of meetings with foreigners "updates the curiosity for the fernet with the coca that the Argentines take and that this does not happen elsewhere in the world".

In September 2008, when the verification of the word "fernet" did not appear in any dictionary of the Spanish language, the company sent a letter to Academia Argentina de Letras to inform him of the situation. A few months later, both went to the Royal Spanish Academy (RAE), which added it in 2014 and which, two years later, has been translated into its dictionary.

The factory of Alfamares Chammas is now 150 years old; it was founded by the Frenchman Augusto Chamás in 1869. When he arrived at the port of Buenos Aires, much of his luggage and biochemical documentation were lost and he began to make perfumes and " elixirs "(" healing remedies "). Based in Cordoba, he is married and, with his wife, they started making handmade alfajores.

Monday night, the
Queen Letizia of Spain tried a brand "Alfonso Cordobes" and asked to withdraw from others.

"Whenever there is a kind of congress and winter holidays, sales increase, because alfajor is a way of tasting its taste, to oneself, to Cordoba either for the one who comes, or as a gift, of course, the impetus of Letizia is very important, "he adds.

From
Costanera, a 92-year-old artisbad brand in the market, confirmed that CILE involved "a lot of movement and more sales" and pointed out that the type of audience that attracts "more curiosity, they ask for" 39, history, recipe "

The brand was born in 1927 with the Italian immigrant Pedro Chechi, who began by renting a small store in front of San Martín Square, in the historic center of the city. "He chose what he liked: a delicate gastronomy, meringues, pastries, empanadas … He had no training in the field, it was what we call today a contractor. ", adds Evangelisti.