El Chapo wants to put in fashion the "garment narco", its style of dress

That's to illustrate shirts with the faces of big names in drugs, for his references in clothing or for the stormy relationship (and media) that has had with these illegal substances models and other legends of the industry – who does not remember this cover of Daily Mirror with Kate Moss? -, the link between drugs and fashion This is not a surprise. But in times of excessive alcohol consumption, with streaming platforms in search of stories to exploit, the fanatical fascination with drug trafficking among the public has led to a phenomenon that has already benefited from some merchandising products, the maximum: & # 39;I want a shirt from this drug dealer & # 39;.

The "silver or lead" and the "hijueputa" of Pablo Escobar rescued from Narcos (Netflix) that proliferate in the Amazon. Or the shirts of his Galician counterpart Sito Miñanco after the success (and the kidnapping) of the book Fariña (Ed. Libros del K.O), written by Nacho Carretero, who inspired the series produced by Atresmedia. Given the trade, "El Chapo" Guzmán – who also has its own series, coproduction of Netflix and Univisión – decided to publish your own brand of clothing at the expense of his image.

From the maximum security prison in which he is in Manhattan and after being convicted of leading a criminal enterprise, drug smuggling, torture, bribery and murder by US justice last February, the leader of the Sinaloa cartel he is waiting for the sentence in which he will be sentenced to life imprisonment with ongoing cases. T-shirts, baseball caps, denim jackets and even mobile phone cases that will bear his signature and name for the benefit of his wife, Emma Coronel, and their daughters, as she confirmed to CNN : "I am very happy to start this project This project was based on the ideas and concepts that my husband and I had for years (…) It's a project dedicated to our girls"He said.

This is not the first time that the Mexican drug dealer becomes in icon for his contribution to fashion. The case of the shirt that he wore during his interview with Sean Penn for Rolling Stone in January 2016 is well worth the badysis. After discovering the images in which "El Chapo" sports a fancy print pattern in two shades of blue, this product (at $ 128), sold online and wholesale by the Barabas store in Los Angeles, They fired on. Beyond the anecdote, the garment is the embodiment of what is called the "narco style" which is badociated with shirts, trousers and jackets in bright colors. And, as Pablo Ximénez de Sandoval explained in El País, is characteristic of the same neighborhood where Barabas is located, the "fashion district of Los Angeles", a euphemism that hides a sea of ​​shops and alleys where clothes are traded wholesale around the world and for the whole world. In September 2014, the FBI had declared that it was "the epicenter of money laundering for drug traffickers". As the reporter pointed out, "on the walls of the store, photos of the celebrities who posed with their clothes are hung and it is immediately deduced that they have particular success in the northern Mexican world." Goyo Gastelum, Andrés Márquez El Macizo, The Jerez Banda, Jorge Gamboa, Javier Rosas and El Komander pose with their own drawings get out of this store. "

The obsession of to get the t-shirt that wears' El Chapo & # 39;, having donned a shirt with his face or hats with the 701 (number adopted by his supporters to venerate him since Forbes in 2009, placed him in this list of the world's greatest fortunes) is a new sample of the fascination that Characters arouse – also seen in other delicacies, to show: the media boom that live from the millennial crooks came out of the cradle of Sillicon Valley. But why would you wear the face of a murderous drug dealer? Two years ago, Juan Pablo, the son of Pablo Escobar, was warned by a danger: "I am not against telling stories about my father, but to do it in a way who glorifies what he did, because it has a very negative effect on society, "he said. Europa Press. To be able to provoke thatthe message is understood in reverses "and" end up marking a whole generation of young (…) My father's story is to tell it, not to repeat it. "

Relational fashion and drugs are long. In the 90s, heroin chic popularized and glamorized the image of the extremely thin woman, with dark, disheveled and half-broken rings. evoked the use of heroin. And over time, some creators have continued to flirt with the consumption of their collections in which drugs or drugs played a central role. Brian Lichtenberg's Xanax, Aderall and Vicodin shirts that had already opened the debate in 2013, the case of Jeremy Scott's (literally) capsule collection for Moschino, which in 2016 sparked criticism and an exchange petition. org appealing to the moral responsibility of the designer or, from 2018, Raf Simons presenting his autumn winter collection in which sweatshirts that say "DRUGS" or mention "LSD" have divided the opinion. Do you really criticize and invite debate and reflection on excessive consumption or the danger is that the message is broadcast and ultimately what comes back to who wears it and who sees that it is the "drug" capitalizing on the excuses?