Nothing stops Facebook: not even the scandal of data privacy that pushed Americans to abandon it

Although we may have thought otherwise, consumer habits on Facebook have not changed in the United States despite recent scandals data privacy breaches, false news and censorship.

And has the percentage of people using the platform remained relatively the same as in 2018, according to a survey conducted by the Pew Research Center between January 8th and February 7th of this year.

Nothing stops Facebook and keeps feeling the most popular social network among American adults, with 69% who confirmed using it. In fact, the figure has increased 1% over last year.

However, we must remember that although in adults it is always the favorite, Young people do not seem to move them anymore.

More than 15 million young Americans, between 12 and 34, have left Facebook in the past two years, according to a study by market research firm Edison Research.

The social network is trying to offset these losses by increasing the number of users over 55 years old. In 2017 and 2018, this group grew by 49%, while in 2019, it grew 53% with new accounts.

Although another survey conducted in 2018 revealed that some people had removed the application of their cell phone, the new report says that Facebook users are as active as last year.

The results were identified after the controversy, which is why it is considered the biggest data leak in the social network, after its release: Cambridge Analytica would have used the information of 50 million network users, without permission, that is to say violate the policies of the use of the social network.

With these data, he would have generated political announcements to promote the Trump presidential campaign as well as the Brexit of the United Kingdom.

The situation took on a public status after The New York Times and The Guardian publish the disclosures of Christopher Wylie, a former Cambridge Analytica employee, about the use of profile data in Zuckerberg's social network to generate personalized advertising for political purposes.

A mechanism has been designed to manipulate the decisions of voters, as explained by this computer expert. Wylie left Analytica in 2014 and warned Facebook shortly thereafter.

That's why Mark Zuckerberg He said that to respond to the demands for privacy and security that proliferate because of his treatment of personal data and the dissemination of false news, the social network will be a platform "focused on privacy", with more "private and encrypted services".

He admitted that currently Facebook "does not have a solid reputation" Regarding the protection of privacy, and this has always been focused on tools to share content more openly.

"I think the future of communication will change every time more to private and encrypted services where people can trust that what they say to themselves It stays safe and your messages and content will not be forever. This is the future, I hope we will help him achieve it, "he said.