The reason McDonald's will stop selling its range of gourmet burgers

McDonald & # 39; s will stop producing gourmet burgers and renew its tradition quarter poundthis was reported Wednesday by the company, which had announced that she would be moving away from her line Signature Craft Recipes, which included products such as Swiss mushroom and cheese burger; and another with bacon, cheddar cheese and fried onions.

McDonald made his decision taking into account the opinion of the guests.

"Based on consumer feedback, we will remove from our national menu the line of Signature Craft Recipeshe said McDonald & # 39; s on your website. "Our new line Quarter Pounder It offers customers more pleasant, customizable and delicious flavors they like. "

The exclusively created recipes were launched on the market in May 2017 and rose to more than $ 5. Chris Kempczinski, President from McDonald's USAHe said that these new recipes would attract millennia. However, these foods did not sell well and in March 2018, the company improved the quality of its clbadic hamburger by introducing meat not frozen in the recipe.

"They have had success with fresh meat," said Robert Derrington, a restaurant badyst working for various US media. "They do not need to add gourmet things to the menu. Instead, they can succeed with the same but fresh products. "

McDonald's has introduced in recent months new versions of its clbadic quarter pound; one with bacon and a deluxe version with lettuce and tomato Both are prepared with fresh meat.

According to various badysts, restaurants that focus on reducing the amount of products to improve the speed of service and the accuracy of orders They tend to be more successful.

Faced with this reality, the fast food company has chosen to reduce its offers in order to improve its quality in the service. Recently, he also reported having reduced his night menu

"We will simplify what is served after midnight so that customers can get the most popular favoritessaid Andrea Abate, spokesperson for McDonald's.

In contrast, the breakfast menu, an important meal for fast food chains. In October of last year, the company added the first sandwich in five years to the menu. In February of this year, they presented the Donut Sticks, a sweet snack made with sugar and cinnamon, available only during breakfast hours.