Iván Redondo, the strategist who makes the third miracle with Pedro Sánchez

There would be no Spanish Prime Minister Pedro Sánchez without Iván Redondo, expert in political communication who has been formally working with the Socialist leader since September 2017 but, a few months ago, predicted on his blog The war room that it was perfectly possible for the PSOE to overthrow Mariano Rajoy. Nobody then gave much importance, but although it brought an experience more related to the candidates of the PP, who listened was Sanchez, who had already indicated it when he had won the primaries against Susana Diaz.

A year after he announced that a motion of censure against Rajoy was possible (that had never been seen before in Spain) or, at least, early elections if corruption scandals persisted , the miracle operated. surprisingly, Sanchez gave magical pbades and in a few hours he got the support of Congress which forced him to the popular leader to leave the government by the back dooraccepting defeat, shaking hands with the Leader of the Opposition and withdrawing to his house without a joke.

Without being a socialist, Redondo (38) got his place at the head of Sánchez's cabinet.. His influence grows more and more, and although he has stopped speaking in public, his presence never goes unnoticed by the president, who recognizes his strategic talent to convince the PSOE to recover the votes that have been attributed to him. by the left. We can and in recent weeks, those who escaped from the center to settle in the citizens.

Far from performance that Felipe González, who won more than 200 seats in 1982, and José Luis Rodríguez Zapatero, who reached 164, won between 134 and 139 seats in Sunday's election, far exceeding the 85 they had won. in the 2016 elections, the PP reaches 137.

It would be the third miracle of Redondo, despite an unemployment rate of 14.7% and a deterioration of the economy, he managed to make the PSOE candidate be well placed at the center of the political spectrum, as the leaders of Spanish socialism, away from the movement of independence Sánchez had won government 10 months ago, and generating the vision of "coexistence" in response to the tough crisis faced by constitutionalists and separatists in a divided Spain this was generated by Carles Puigdemont's proclamations.

The knowledge of Redondo has no big secrets. Sharp reader The princeMachiavelli, an badyst obsessed with the North American elections, who transformed Sanchez into a phoenix of Spanish politics, says that to achieve the goals, it is necessary to focus on "more than tactical strategy", plan the scenario as a game of chess where you do not have to squeeze the result but the deployment in the middle of the board, where you have to "work on what you do not see".

In the Socialist Party, they do not want it very much. Not only because it comes from working with the regional candidates of the PP, but also by its method, far from the negotiations between parties and dedicated to the permanent control of the public opinion. Needless to say that he is not interested in ideology or management, problems that he leaves to the PSOE leadership, which "has thinkers and high-level professionals, with which he will never want to compete, "they say close to him. Infobae.

It has even emerged that in recent weeks, Redondo and the secretary of the party's organization, and the government's development minister, José Luis Abalos, were fighting for Sánchez's participation in the presidential debates.

For the communications expert, there was more to risk than what one could gain. From the beginning, he refused to give him a "face-to-face" debate with the opposition leader, which would have positioned Pablo Casado, the leader of the PP, as is the tradition in the Spanish democracy.

Given the many delays to confirm participation, Sanchez had to not only go to a debate, but to two days and the following days, trapped in the dialectic of an election campaign, candidates had to raise the profile of the last section before the elections, while the official did not have to go wrong. In the PSOE, they declared that Redondo was responsible and that nobody denied it.

This tension made Sanchez visible during the first debate, that of RTVE, where he was nervous, had stumbled more than once and was between surprised and stuck by candidates who seemed to join him in criticizing him, receiving left, right and left shots. by center and especially stripping limits of his personality a little light, too attached to power as a place.

In the second round, however, I was already alerted. He anticipated a few strokes, was indifferent when they wanted to lock him up and, most importantly, had the ability to disappear from the scene when the two right-wing parties present in the debate (the third was not allowed by the election office) fought for the direction of space

In Madrid, it is said that in a former Curriculum vitae of Redondo, it appeared that he had studied the "leadership of election campaigns" at George Washington University, but that he had subsequently deleted that reference because He had participated in two seminars on the subject, but which had been conducted in this workshop. capital city.

They also say that in 2015 he had a meeting with the then MP, Pablo Casado, who at that time was the number two of the PP's communication, with that one offered to work with Rajoy. And during this interview, he told Casado that he had glimpsed the ability to become a leader of the popular, what the current candidate would have responded: "Well, I have the time!".

Rejected in the PP, Redondo looked at the other side of the spectrum and discovered that his talent for building political brands could be better valued in an expelled environment. He was not wrong. Sánchez relied on his ability to plan medium-term political scenarios and put himself in his hands, first to reach the general secretariat of the PSOE and, immediately afterwards, to take over the Spanish government. .

He has already obtained two miracles and now goes to the third: that Sanchez arrives at the Moncloa by winning the elections and without agreeing with the separatists, that 70% of the socialist electorate rejects. Even is able to agree with Albert Rivera (leader of the citizens who spoke in favor of a right-wing coalition) to achieve this. It will be necessary to wait until Sunday to see if it is true that there are not two without three.