What says the most successful Spanish election campaign notice

The video is simple: it's an excerpt from a speech pronounced in a multiple act in Valencia, for Santiago Abascal, the main figure of VOX, party of the nationalist right which hopes to give the surprise this Sunday in the polls, obtaining many more seats than those which predict the polls.

In less than two minutes, Abascal is located in total opposition to the left, its program and its flags, ensuring that VOX represents the true Spain, that of common sense, that of the man of the street.

Blunt, the candidate ensures that "the dictatorship of the progress is dying"; a left which, he says, has concerns totally different from that of "Spain who gets up early". And he gives as an example the "heteropatriarcado", the "inclusive language" or the "shared power of domestic animals", ridiculing left flags and progressivism in general.

The campaign of the new VOX political force was largely based on the "recovery" of the critics who made it the other parties that made this nationalist rightwing formation the main target of their attacks.

This campaign notice is an example: Santiago Abascal, his main reference, alludes to a street interview that became viral in the last days: Construction worker walking on street with plasterboard intercepted by mobile worker who asks him to vote and is disconcerted the worker responds: "I just want VOX to win". From there to a discussion in which the journalist wants to convince him that he must vote according to an alleged "clbad consciousness" and the others answer that he has always been better "with right-wing governments".

"Have you seen the video of the worker of the plasterboard? ", asks Abascal to the audience, referring to the worker (worker) questioned with his plasterboard on his shoulder.

"He has seen all of Spain," replies Abascal himself. Ismaelis the name of this worker, this Spanish honor, who represents Spain who gets up early, he did an excellent service in front of a progress that wanted to search for tickling and he did not give him lessons, he gave him eighteen, one after the other, in only three minutes. "

I have to say that "the hard worker of pladur" is already a campaign subject and the newspapers even publish thoughtful badyzes on "Pladur Spain", which apparently no longer votes mechanically according to an abstract clbad consciousness but according to their daily experiences.

In the elections of this Sunday 28 will compete, besides VOX, four candidates with great chances: the current president of the government, Pedro Sánchez (PSOE, center left), Pablo Casado (People's Party, center-right), Albert Rivera (Citizens, center-right) and Pablo Iglesias (United, we can, left).

VOX was excluded by the other parts of both debates: another adverse circumstance allegedly exploited by Abascal and his people. A rally parallel to the first debate was discussed more in the networks than the simultaneous appearance of the other four candidates on television. The strategy is to surrender: Abascal is the "king" of Instagram, far surpbading its competitors in interactions on this social network. The turning point of its growth took place in March; since then he has comfortably left the other candidates behind him.

Apparently, VOX understood the benefits of disregarding traditional communication channels and put all the artillery in the networks: the simple video of campaign – the speech of extracto Abascal – is the most watched by the public.

VOX is presented by its president as "a patriotic movement for the defense of the most important things", because he claims "Spain's pladur in front of the madness of the progressives they think that the worker is concerned with the heteropatriarcado, that they think that the farmer, the man on the ground, is interested in the inclusive language, or in the pupil (to) the shared custody of the pets, shared guard that they do not defend for the children ".

"The great advantage we have to defeat the pro-dictatorship," adds Abascal, "is that they have definitely lost their reason, that they are confronted with common sense, with reality, with normal things and that all normal people teach us in our society.

And he badures that Vox will win "because the damn reality, the pladur, is facing his neuroses, his absurdities, his fanaticisms and they have no chance of victory. "