The beer of a small city of Buenos Aires that seeks to conquer the European palace

Eber Andriuolo is a Saladillense who worked for 20 years in Germany in news agencies. After taking a cooking clbad, he called a friend and returned to Argentina to put a

brewery

in Estación Facundo Quiroga, a city of the party of Nueve de Julio. But the idea is that entrepreneurship develops in the
abroad, for which they registered the mark in the European Union and took a beer with a German company.

At the beginning of the brewery, Lindenberg said that after developing the work plan from abroad with his partner Martiniano López, he arrived in the country and went to work. "One day, I was in suit and tie, I introduced the project to the secretary to entrepreneurs and SMEs, and the other, distributing barrels because we were taking care of everything: the logo, the business plan and distribution, "he explained, adding that two more had been added. several partners: Hugo Abaca and Darío Spavento, accountants and business consultants.

During the first year, between 2014 and 2015, they worked on getting started until they could officially sell the beer and produce it today.
30,000 liters per peak month.

However, the goal is not only to satisfy the domestic market, but also to develop. Andriuolo returned to Germany in 2018 to establish contacts and train. "I coach between England and Germany on brewing techniques ranging from quality control to processing.The advantage I have here is that I can to enter the factories.It is so that we have reached the collaboration with the German company Kronprinz, which is the visible part of the iceberg our strategy, "he said.

The beer "Chamamé IPA" would be Lindenberg's introduction letter to deal with the project of expansion on the old continent, which is why they have already registered the brand in the European Union.

"Registering a trademark here is very important, it's one of the most important patents in the world." Not having an objection is important because, if you expose it and it's not registered, it may be blocked or someone may require it. as if it was yours, "detailed.

At the same time, questioned about the way the Germans see us, he said that Argentina was a well-known, attractive country with a positive image. "All this draws our attention to beer, there is a geographical difference that underlies it is fantastic," he said.

Finally, he also pointed out that Europeans are crazy about Malbec, especially from England, but their idea is to put beer aside.