Hot Sale: A Business Opportunity To Increase Sales

One of the most anticipated e-commerce events by the bidders is approaching: from next Monday and for three days, the Hot Sale will be realized, which concentrates the offers of the stores online.

Each year, both business participation and user purchases increase, which is mainly due to two factors. On the one hand, the gradual integration of consumers in e-commerce, due to the fall of the barrier of ignorance or even the fear of this type of purchase.

On the other hand, the presence of a larger number of companies is also an indicator of the need for companies to increase their sales through previously unexplored strategies.

"In a context of declining consumption, the event is an opportunity to attract demand, to increase the level of sales and to attract consumers who were waiting for an opportunity," Diego acknowledges. Urfeig, vice president of the Argentine Chamber of Electronic Commerce, organizer, in dialogue with The voice.

According to Mateo Navarra, director of the interior commission of the CACE center, more than 500 companies participated, of which 22 are from Córdoba, where they were 18 last year, according to Mateo Navarra.

Trade growth online it is a multifactorial phenomenon more and more obvious. Between 2017 and 2018, the number of purchase orders (each of which may include more than one product) increased by 32% via web platforms.

In addition, the penetration of the business continues to increase. According to CACE statistics, nine out of 10 Argentines in the economically active population with Internet access have already made purchases online. Over time, these users incorporate knowledge and skills to compare and find the best opportunities. "Consumers are becoming more demanding," says Urfeig.

There are many sales articles that contemplate the event that starts on Monday, some of which present difficulties for their offline business. Building material sales chains, for example, recognize the difficulties in communicating the prices of certain products; while the food and beverage sector experienced shortages, mainly of dairy products.

"E-commerce is part of the business, but we have not seen these difficulties," Urfeig said.