Bocas real: Gucci campaign seeks to break with stereotypes of beauty

More and more far into the world of fashion and beauty the idea of ​​achieving perfection. In fact, many brands are trying to break with the canons of beauty and stereotypes, to bet on the real and the natural, whether in their creations, on the catwalks or in their campaigns.

The last of a campaign that revolutionized the world of makeup and cosmetics was nothing but Gucci. The Italian brand managed by Alessandro Michele has launched a new line for the lips composed of 58 different shades of matte, balm or satin. What is innovative? For your campaign, they show real mouths.

"An exquisite balm to keep your lips cool", says the photo of the campaign next to the lipstick used by a woman. It is not the variety of tones that has attracted the attention of users and followers of the Florentine brand, but the women who have been chosen to promote them.

People with very large or very small lips have been shown, medium or with a larger part than another, with very marked imprints or very full lips that hint at the different prostheses of the protagonists of the campaign.

Gucci's first release was just like punk singer Dani Miller. In the photo you can see the artist smiling with a satin lipstick and a dedication: "For the brave, the brilliant and the beautifulThe image quickly became viral and received more than 700,000 "likes" and over 20,000 comments.

While some of these messages came from users who criticized the campaign, others celebrated the fashion firm's move to break stereotypes and established standards of beauty, judging what is perfect or not. no. can show and what does not work.

"As you grow up, you experience a situation of overcoming insecurity and healing after being harbaded, or under intense pressure to conform to the traditional style of beauty." This Gucci Beauty campaign celebrates my senses of beauty, as well as that of my friends, who felt like a liberation party and the reiteration of being comfortable and proud to be oneself, a celebration for the beautiful geeks who suffer even more from my insecurities and my doubts, there is room for everyone to be oneself, even in fashion and beauty! ", said the singer on her Instagram account.

He crowned the publication with the hope that the action of the brand is an example to follow to entice the company to open its mind and accept everyone for what it is: "J & # 39; hope that this will inspire everyone, especially the younger ones, to love your quirks even more and feel beautiful and powerful with your true self! "