The black woman who becomes white, the camp …

Jair Bolsonaro's government education ministry is once again involved in a controversy. After cutting the education budget by 30% and triggering mbadive protests across Brazil, the portfolio, which depends on Abraham Weintraub, has issued an advertising campaign contested by racism. In the revealed image, a black woman appears as a student at the university, but the hand holding her diploma is white.

On Instagram, the campaign is even worse, because a video shows the same image, but now, on the face of the young black woman to the Afro hairstyle, is superimposed a white with smooth hair, as if it had been transformed . Social network users reported that they had subjected it to a kind of "money laundering" that hid a dangerous symbolic message.

The badembly was made to reveal that it was the last day of registration to apply for scholarships granting a grant of 50% or 100% for the graduation courses of the program for all (Prouni). The choice of video clip, which shows how the student enters the university in black and whitens at the reception, did not go unnoticed. "Black woman with diploma in white hand? What is it? I pay serious taxes to be charged like that," they asked. "I do not understand how a member of the communications team could say that advertising is racist," said another Internet user.

Although the critics focused on the woman's latest publicity, the ministry also recorded another that showed a young white man with diverse faces, including people of African descent.

Bolsonaro, who recently stated that "racism is rare in Brazil" and that he insisted that "Afro-descendants" do not even serve to procreate ", has not sought to Even though the advertisement dates back to June, the MEC claimed that the propaganda strategy was intended to "emphasize that the chances are equal for all candidates, and the language chosen was the layering of the two." images illustrating the variety of colors, races and bades ".