Five motives of the man behind the iPhone that you may not know

After more than two decades at Apple,
British designer Jonathan Ive leaves the technology giant based in San Cupertino, California.

Behind leaves products known for their elegance and tremendous success, such as the iPhone, the iPod and the iMac computer.

But these are not the only creations of Ive, who will now run his own design company,

Here are some of his forgotten or little-known designs of Sir Jonathan Ive,

1. The bath of Sir Jony

After graduating from the Newcastle Polytechnic Institute, Ive worked for the London design agency Tangerine.

There, he was invited to work on several products, including microwaves and a comb for hairdressers: the Brian Drumm Flatliner.

And he also designed a toilet and a sink.

His work, however, was not well received by the client, the Ideal Standard company, who found it too expensive and modern.

2. The twentieth anniversary of the Macintosh (Tam)

In 1997, Apple released a very special computer to commemorate the 20th anniversary of the signing: the Macintosh Twenty Anniversary (The Twentieth Anniversary of Macintosh, or Tam).

It was a limited edition, intended for users rich enough to pay US $ 7,499 at the time of publication.

In a promotional video of the time, we can see Sir Jonathan, highlighting the peculiarities of the design of Tam.

"I think it gives a new face, a new meaning to a technology that has changed at an incredible speed," he said.

But Tam was not particularly good.

Six months after its publication, its price had been reduced to $ 3,500, which had slightly improved sales.

But it was only sold when, in March 1998, the price was further reduced to $ 1,995.

3. The Leica of 1.8 million USD

One of the most expensive cameras in the world?

In 2013, I collaborated with designer Marc Newson to create a special and unique copy of the Leica Digital Rangefinder Camera.

More than 500 models and 1,000 prototypes were manufactured during the manufacture of the device, with a sleek aluminum body.

The camera was auctioned and funds raised were donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

According to the auction company Sotheby's, the buyer paid 1.8 million US dollars.

4. The round mouse

They look good, but many have found it difficult to use.

With its bold and colorful translucent hull, the 1998 iMac G3 personal computer was rather well received. Unfortunately, you can not say the same about your USB mouse.

Its circular design has been criticized for being difficult to use because it was very difficult to know if the mouse was pointing in the right direction when moving.

The iMac G3, however, was a success and finally came in 13 different color combinations.

5. Diamond ring 100%

This 100% diamond ring was co-designed by Ive.

This was another collaboration with Marc Newson for charitable purposes.

Last year, the two creators presented their vision of a diamond ring cut with care.

And the ring, with thousands of facets cut with a laser-guided water jet, was designed specifically for the winner of an auction.

The coin is sold for $ 250,000 in December.

IN ADDITION