They will build a five-star luxury hotel in Puerto Madero

The Marriott International chain has just joined a group of local developers to open one of the world's most luxurious hotel brands in the country.

These are the W hotels, which will begin construction work in the Puerto Madero area at the initiative of the GNV group and which will require an investment estimated at $ 100 million.

The establishment will have several adjacent residences and 35 apartments of 150 rooms. Its leaders plan to open their doors in 2024 on land ceded by the family group Ginevra for the construction of the company called Madero Harbor.

Under this agreement, Marriot will be responsible for operating the hotel, while GNV will direct the construction and investments needed to build the new building with its own funds.

In this sense, Alejandro Ginevra explained to iProfessionnel, the hotel and its residences will be located in the same tower with multiple uses on 35 floors, "ready to set the tone of the modern Puerto Madero in the heart of the city and to continue the pbadion of this brand that the next".

The entrepreneur specifies that the funds will be paid by his group of developers without having to take bank creditalthough it does not exclude that in future a bank or investment fund willing to finance part of the business could be added.

As for the reasons for this bet, he explains that they are still looking for long-term companies that go beyond the current circumstances, to the point that he admits to being 12 years behind their ability to bring the brand W in Argentina.

"I started with the former owners of Starwood and I ended up entering into an agreement with the new owners of Marriot," adds Ginevra, for whom it is all about. a modern 5-star hotel that will attract not only foreign tourists but also men. local businesses and tourists.

"The W is a different 5-star luxury hotel, for which you must have time to enjoy, be with friends, enjoy a good climate, with an international rate of the same cost as the rest of the hotels in the chain, "said the businessman.

In the same vein, Laurent de Kousemaeker, director of Marriott International's development in the Caribbean and Latin America, adds that it is "an ambitious development and one of the most sought-after neighborhoods in Buenos Aires" .

For executives, Puerto Madero is on the verge of becoming one of the most coveted luxury destinations in Latin America with its residences, office complexes and various businesses "thriving in this modern atmosphere, complemented by generous spaces outdoor and entertaining nightlife. "

The new W hotel

Regarding the details of the new hotel, when the work was launched, it was explained that W Buenos Aires will be designed by architect Carlos Ott and local studio BMA, which will focus on culture, heritage and pbadion for design.

For his part, Iván Ginevra, vice-president of the GNV Group, added that "the combination of the city's nightlife, its rich and impressive architecture and its cultural heritage make it one of the most inspiring and pbadionate capitals, and for W guests, who live at the pace and are looking for the unexpected ".

According to his vision, the new W Buenos Aires will change the urban landscape of Buenos Aires and help to make Puerto Madero the most extraordinary point of the city.

W Buenos Aires will join the portfolio of the W hotel brand in Central and South America, already present in Bogota, Costa Rica, Mexico, Panama, Punta de Mita and Santiago de Chile.

The brand was born in New York more than two decades ago and is currently part of the Marriott International Hotels, which already has 50 such establishments worldwide.

It has been part of Marriot International since the acquisition of Starwood by this North American hotel group based in Bethesda, Maryland, and includes a portfolio of more than 7,000 properties with 30 leading hotel brands in 131 countries.

In the case of the GNW Group, it is chaired by Alejandro Ginevra and his family. She is dedicated to real estate, specializing in the development, management and brokerage of real estate in Argentina. He is currently developing the Madero Harbor project, a 400,000 m2 mixed-use complex in Puerto Madero.

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