Consumption fell 8% in the first half of 2019: list of the lowest-selling products

Analysis Consumer insights which performs quarterly Kantar Worldpanel Division, based on the consumption of Argentinean households, revealed that the purchase of the basket of commodities fell by 9% last month compared to the same month in 2018, when the World Cup in Russia was disputed.

"When we badyze June's behavior in a timely manner, we must keep in mind that the basis of comparison is atypical, due to the development of the FIFA World Cup at that time, which generated a strong promotional activity. of products and a mixture of mbad consumption. different than usual for this month "he explained Roberto Vázquez Ferrero, general manager of Kantar's global division.

In the second quarter of 2019, the decline in consumption slowed and closed down by -7%. In the first quarter of 2019, consumption dropped by 9%. "The estimates for the second half provide for a recovery in recent months and plan to end the year with a 4% decrease from 2018", they claimed from the international company.

The contraction in purchases was verified in all social sectors, socio-economic levels (high-middle-low), regions of the country and supply points such as hypermarkets, supermarkets, suburban shops and self-service. The only stores to show positive numbers are the neighborhood stores, which capture the simplest consumer.

When badyzing socio-economic levels, all reduce their basket consumption to almost the same level in the second quarter of this year, but the base of the pyramid is the one that records the largest drop, Kantar said.

The list of products in the food basket and cleaning less sold

The Kantar basket performed better in dry foods, infusions and personal care, but overall, sales fell in the second quarter.

• The "Food" item is down 4%, mainly due to the behavior of soups and canned foods
• Infusions decreased by 5% due to reduced consumption of coffee and cocoa powder}
• Dairy products down 12% due to lower sales of liquid and flavored milk and desserts
• Frozen products dropped by 13% due to potatoes, vegetables and burgers
• Drinks decreased by 11% due to juices, waters and bitter
• Personal care items decreased by 4% due to body creams and deodorants
• Home care products collapsed by 9% due to softeners and deodorant from the environment.