Social networks topping the ranking of the most influential brands among Argentines

According to the study you accessed Field of application, Whatsapp, Google, YouTube and Facebook Top 10 "Most Influential Brands" (MIB).

"The leadership of the ubiquitous digital brands is overwhelming, taking up almost all of the top 10 companies in the market, still above their historical performance. The transformation of communication modes, as well as the new marketing strategies adopted by the most active companies, have consolidated sustained growth that keeps them at the top of all rankings, "he said. Silvia Novoa, one of the directors of the MIB project in Ipsos Argentina.

After the digital communication companies, the only national company in the Top 5 appears: Mercado Libre, by Marcos Galperín.

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Ipsos

WhatsApp has 1.5 billion users worldwide and is present in 180 countries. It is estimated that he manages 29 million messages per minute. 76% of Argentines connected use it regularly. Facebook has disbursed $ 19,000 million to acquire it.

Of the top 20 brands, only six are national. In the Top 20, they are Easy payment, SanCor, La Serenísima, Yogurísimo and YPF. "National companies have trouble getting to the top spots in the rankings. Influence is a value that takes a lot of work but can be easily lost. For that, it is necessary to have a great adaptation to change and to propose a vision of future with audacity to conquer the market, added Novoa.

The study is carried out each year worldwide in more than 16 countries, among which Canada, United States, China, Germany and Brazil, among others. In Argentina, 1,000 consumers were consulted between November and December 2018. The sample was controlled by quotas and the results showed a margin of error of +/- 3.1%, with a level of confidence 95%.

As detailed in Ipsos, the index determines the influence of brands on society and is explained through five dimensions: connectivity, vanguard, reliability, community commitment and presence. These dimensions encompbad 46 attributes present in the survey.

WhatsApp demonstrated a 35% lead, 27% reliability and 25% connectivity.

Whats Ranking of the most influential brands Ipsos.jpg

Ipsos