Four Argentineans created a vermouth that placed them on the cover of Time magazine: this drink touches a fiber of our culture

The selection criteria were the quality, originality, sustainability and innovation of the sites, as well as between addresses in Tokyo, Helsinki and Dakar. The bar La Fuerza appears, located in a corner of Chacarita, who captivated the compendium makers with their flagship drink: vermouth.

"We did not do anything in time to achieve it.. Yes, of course, we think the project is beautiful, to which we put a lot of work and love. We are happy that it is recognized, but to be on the list, we have not done anything, "said Martin Auzmendi, one of the four creators of Vermouth La Fuerza, at the time of writing. an interview with minuteuno.com.

The bar La Fuerza opened its doors on January 9, 2018 and the same day began the task of its creators redial and update the relationship of the consumer of Buenos Aires with the vermouth taken at the last minute of the day. "We think it's a daily place where people spend time, take one and go home to have dinner or eat here," Auzmendi said.

Dusting the vermouth habit required all the inventiveness and accumulated experience of its creators, who are Auzmendi with Sebastián Zuccardi ("the eldest son of the family who has the cellar", said the first ), Julián Díaz (who also has a foot in 878 and Los Galgos) and Agustín Camps ("who has just worked in companies of the sector").

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The partners behind the vermouth and the bar La Fuerza

Auzmendi described the vermouth of La Fuerza for its base "wines of very good quality of Mendoza", herbs of this province, alcohol of wine "and not of cereal", and the sugar of must of grape, which gives him an identity Local to drink. Once the product was developed, it was necessary to give the same footprint to the bar that would serve as a platform.

"Today there are vermuterias in the world of the Spanish tradition, which we love very much, but we wanted it to be a vermouth bar with a local identity"he explained.

That's why at the bar located in Dorrego and Charlone, with white and black tiled floor and restaurant tables (no restaurant) "out of fashion", the drink comes with tonic or soda and the order is written on a checkbook with accompaniment fries, Provençal or horse, vegetarian triolets or meat and cheese, or dishes such as meatballs or grilled sausages.

Like this the Argentinian client feels at home and the outside client becomes addicted, as was the case with the person who recommended it to Time.

"They chose us from nowhere, we do not know who it was and how it happened. A few months ago, we were informed that we had been short-listed and recently confirmed. It's not that anyone has come forward, which gives us more joy It's something completely authentic, at least as far as the choice is concerned"Said Auzmendi.

Currently, partners are sending their two varieties of vermouth not only to Chacarita, but also to 50 outlets and refills, as the bottles (which can be purchased on the web from $ 1090 per pair) can be reused as it happens in the producers of craft breweries.

"We think that vermouth is a product that touches a fiber of our culture and can grow a lot," said Auzmendi, pleased with the inclusion of the bar in the list of products The weather. "This doubles the bet because more people will come to meet us at the bar and he will want to try vermouth, and that increases the demand. "