TikTok, the Chinese application that already seduces (and confuses) Argentines

The actor Mariano Martínez became a trend in the networks a few days ago. His name was not among the trendy topics for a case, a scandal, a crossing of the media or for a novel that will have for protagonist, but for his participation in TikTok. An overview: the users of this network looked at him.

The application used by the gallant reaches us from far away. He was born in China and in recent years he has received the nickname "revelation". In 2018, it was the most downloaded application of the Apple store, it also has a great success in the Android universe, it has spread worldwide and recently exceeded the mark 500 million users assets per month.

ByteDance, owner of this "goose egg", accumulates 1.5 billion users with its various services.

TikTok's proposal is simple: it takes the inheritance of the dead vine (the one that Twitter bought and then thrown in the garbage), placing the center of the stage at short videos. In any case, does not exceed 15 seconds and usually shows dances, fun scenes and challenges that also seek to provoke laughter and smiles.

Another fact: this platform is literally ruled by teenagers. Statistics indicate that 41% of TikTok users are between 16 and 24 years old. But when you use the application, it seems that everyone is young. In fact, when the lists of users with more followers are reviewed, only teenagers appear in the top 10.

This is perhaps why the attempt to Mariano Martínez failed The actor's Courageous and My hope He already has forty sources and that is why, as we noted, he is not part of the traditional audience of TikTok. The audience, not only in the Chinese app, but also in other "dumps" such as Twitter, has downloaded mocking memories referring to the videos in which the brave man was trying to imitate the content of the content usually published in this ecosystem. Whatever it is, he seems to enjoy himself.

Is this a forbidden space for non-teenagers? Beyond the case of our friend Rosa, the tiktoker 80-year-old with whom we spoke in this TN Tecno memo, the platform seems to demand a 100% young pace. At least, this is reflected in the successes and failures in application that have emerged in China, and is confirmed once again when we find the Most popular Argentinian user on TikTok.

Cande Copello, TikTok in light blue and white

He was born in this century and recently celebrated his 19th birthday. Cande Copello He is a fan of Fortnite, as he said in this TN.com.ar note, and a medal is suspended for being the Argentine Tiktoker with more followers. The comparisons are odious, but they also serve to reflect realities: Martinez has about 28,000 followers in this application and Copello exceeds 2.6 million.

To be fair to the actor, she is a celebrity on social networks. His videos on YouTube accumulate millions of views and count thousands of followers on Instagram. But no other digital service is as successful as in TikTok.

Again, comparisons. When we review the figures of the influencer we can notice something else: the application that emerged in the giant of Asia has not yet gone deep into this side of the world. 2.6 million subscribers is a lot, but the number is small when you look at the volume of followers of the biggest stars on this platform. For example, the young Loren Gray (@lorengray) accumulates more than 34 million.

However, this space governed by young people is progressing regularly. Those already involved, Copello and Martínez, could make good progress: they will visit this network when it may be installed in our country in a few years.

As we say here, in 2019, the TikTok model records record revenues and is betting on a devastating 2020 year, while continuing to threaten the reign of Facebook and Instagram on the social scene. In fact, it was announced that Google was planning to buy a similar service to curb its growth and deal with the situation.

Will TikTok be implanted, also in our country? Do you want to admit languages ​​other than those of your main audience? These are questions with answers that we will only know in the course of time; although there is already evidence to believe that the first thing to do will happen. The second is less feasible.