He paid them their wages, but when he called them back, they already had another job

“After 12 months of closure due to the quarantine, the government decided to activate the cinemas. We therefore reopened “El Capitan”. Eleven months’ salary for 20 people. Now I call them at work and 14 of the 20 were working elsewhere, ”today laments Tito Loizeau, one of the figures of Argentinian entrepreneurship, who recounted on Twitter his difficulties in working in Argentina in the context of the pandemic.

The entrepreneur, who defines himself as a serial entrepreneur, added a new chapter to your story on why you don’t want to invest more in the country.

Among the companies he founded are Promored, an online promotions portal and coupons – which has become a promotional marketing agency -, the first Barbie Store, the audiovisual production company Cienpies and another marketing agency called Caramba !.

A few years ago, he wrote the book “Entreprendre up to 90”, in which he postulates that instead of working full time until the age of 65, you have to reduce the workload, but keep betting on projects that give more meaning to life beyond retirement. However, with all this trajectory and his way of thinking, Loizeau today finds no reason to encourage foreigners or locals to invest in the country because he himself made a “Bad business” to bring your dollars, as expressed in a Twitter feed.

Last year, she invested $ 200,000 ($ 150,000 that she brought from an American bank, where she had them declare, plus $ 50,000 that she had in gold coins, that her grandmother had in her. had given before he died 10 years ago) equivalent to $ 10 million at the current exchange rate to open a themed restaurant called El Capitan Deli in Norcenter. Today, after eight months of activity and eight months closed, he must pay 25 salaries, three labor lawsuits and the ARBA is withholding more than $ 500,000 in future taxes, whereas if he had not not brought this money, he would have earned 300%. in pesos doing nothing, because That $ 200,000 today is equivalent to $ 39 million, he said.

“What led me to write that on Twitter is not the shutting down of the business, but on Monday night they called me to go out on the radio in Mexico and they asked me why I would recommend to invest in the country to an Argentinian entrepreneur and not to He. managed to give the guy a clear answer. How am I going to tell someone to invest today if I brought in US $ 200.0000 and they are wondering why I did it? ” counted in dialogue with THE NATION.

In this sense, he said that the same reasoning could be applied to the search for foreign companies to invest in Argentina. “How can we ask people to invest in dollars if we Argentines don’t do business to make money? If I hadn’t invested I would have 300% more in pesos and it has nothing to do with the pandemic. To recover the investment that I made, I would need 10 years of good functioning, ”he added.

Meanwhile, when asked about the prospects for reopening, he said the future looked “terrifying”. “First they should open provincial malls that are still closed, then food courts and movie theaters. The wait I don’t know what it is because Axel Kicillof said that the season would pass without theaters, with which there would be no cinemas either. We think we will be closed for a year. Beyond that, our fear is that people will not go to the cinema when it reopens or that there are restrictions on the number of spectators and dinners for which it would not be useful to reopen, since, with the billing, you would not be able to meet the costs, ”he explained.

Finally, Loizeau said he would continue to promote entrepreneurship, although he admitted that sometimes there is no argument to convince others “when you rower in dulce de leche”.

THE NATION

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