The Simple Technique Tim Cook and Jeff Bezos Apply To Achieve Higher Productivity In Their Businesses

Tim Cook and Jeff Bezos are two of the most powerful entrepreneurs in the world. Cook is in charge of Apple, a company worth more than $ 2 trillion, has more than 145,000 employees and manufactures devices that are used by more than 1.5 billion people. And Bezos is the founder of Amazon, the brand that reaches billions of homes with major services and that made him the richest person on the planet.

For their astonishing accomplishments, many believe that Cook and Bezos are machines, which keep working 24 hours a day, 365 days a year, teleporting from sector to sector to keep ships running on time. and in the right direction. However, there are experts in the business world such as technology analyst Jason Aten who understood that the secret of these two giants goes the other way.

“There is no possible way for someone like Tim Cook or Jeff Bezos to take care of everything that is necessary to run their respective businesses.”Aten explained in a column published this Saturday in the famous magazine Inc. “Because there is so much more than an individual could do”, he warned.

Aten maintains that Cook and Bezos are perfect examples of a simple principle What makes them two of the most productive people is that they don’t even try to be that kind of person. Instead, they focus on what Aten calls the principle of “you alone”, that is, the idea that everyone should only do what they can do and that the way to do more is to stop trying to do everything.

“The beauty of this principle is that it has two advantages. The first is that it helps you prioritize and manage the limited time you have available each day, helping you focus on what you absolutely need to do with your time. The second is that it encourages you to stop thinking that you are the person who should be doing things that someone else could do as well, or often better, ” Aten pointed out in his column in Inc.

And he added: “As a leader, there are things that only you can do. For example, only you can make the strategic decisions that determine the direction of your business. Bezos calls them “one-door” decisions. These are high risk decisions that once you make them you can’t walk out the door. The point is, if you devote your time to other things, which someone else might be doing, you won’t have time to do the things your team is counting on you for. Cook is a very good example. “

Chronicler of Inc. I affirm that Apple’s current CEO “isn’t interested in micromanaging things that aren’t his strong suit.” Aten stressed that Cook is aware of his strengths and, most importantly, of those that are not. “He was never known as a product designer and when he took over Apple he didn’t suddenly start visiting the design studio every day like his predecessor Steve Jobs was known to do. He continued to believe that this team knew what they were doing, ”he recalls.

The concept of Aten is that the leader’s job is to ask himself whether the tasks he performs are tasks that only he can do. If not, the company will benefit when it finds someone else who can do them.

“Let the leader find the best people possible for any job. Then give them the resources, encouragement, and responsibility to be even better. And then let him focus on the things that only he can do for the business. It’s so simple “, concluded.

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