Twitter campaign with V symbol confused networks

Argentina



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Twitter used the symbol to promote the dissemination of reliable information in connection with Immunization Week, proclaimed by the Pan American Health Organization and celebrated in the last week of April.
Twitter has used this symbol to promote the dissemination of reliable information as part of Immunization Week, proclaimed by the Pan American Health Organization and celebrated in the last week of April.

Twitter launched an awareness campaign on COVID-19 vaccines this week. As part of this initiative, the platform directs users to information on vaccine availability, distribution plans and safety.

For this campaign, the symbol in two (index and middle finger) was used in communication pieces, as seen in the symbol of peace, for example. This is an image that Twitter has been using for some time in the hashtag linked to this topic #Vaccinated.

The campaign is taking place in several countries.
The campaign is taking place in several countries.

However, some users believed it was a ruling by the ruling party because they linked the symbol with the V of Peronist victory. But it’s all about confusion. As mentioned above, this image is part of an international initiative led by Twitter in different parts of the world, as part of World Immunization Week.

Prat Gay shared a tweet about pieces of Covid vaccine
Prat Gay shared a tweet about pieces of Covid vaccine
The symbol in the communication room caused confusion in the networks
The symbol in the communication room caused confusion in the networks
The image of the Twitter campaign was shared several times on the networks believing it to be a political campaign
The image of the Twitter campaign was shared several times on the networks believing it to be a political campaign
The symbol is part of an international campaign launched by Twitter as part of Immunization Week
The symbol is part of an international campaign launched by Twitter as part of Immunization Week

What is the campaign about

This project is valid from today and for 7 days in Argentina, Australia, Brazil, Canada, Colombia, Egypt, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, United Arab Emirates, Kingdom United and United States.

Reviews will appear on any user’s timeline on those sites and will be available in seven languages. They direct people on Twitter to localized times on important topics like vaccine safety, available vaccines, distribution plans, and more.

“This week we’ll see a post on your timeline, which links to sources on safety, vaccine effectiveness, and news from public health experts.” detailed social network.

In this sense, there is a “subjects” selection button to follow, as well as a dedicated COVID-19 pane in “Explore”, a Moments selection button, as mentioned above, with recent information on the subject. and another for Search request for local information.

As to why the symbol of the V-shaped fingers was chosen, from the social network, they explain that it is the V of vaccination and that it represents the essence of the message that we are trying to convey .

“For over a year, people around the world have relied on Twitter for the latest information on COVID-19. As vaccination progresses around the world, people are looking for up-to-date and localized information on vaccine eligibility criteria in their region, updates to vaccination sites and the latest additional information from their health experts. public, as we are expanding our efforts to display reliable information on COVID-19 with warnings at the start of the timeline that include the most recent vaccine information, ”a spokesperson for the platform explained.

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