A stadium esports in Las Vegas has been officially announced

The agreement between HyperX and Allied eSports is already official for the opening of the HyperX Esports Arena in Las Vegas, located in the Luxor Hotel & Casino Las Vegas Strip, the main avenues of the American city.

In this Nevada state town, the Counter-Strike team: Global Offensive of the Brazilian organization Team One is made up of the Argentine Nicolás "NikoM" Miozzi, former player of Isurus Gaming and one of the best referrals of this game in our country today.

The partnership includes co-branded experiences and events, including unique opportunities with HyperX eSports personalities, athletes and influencers; content of both brands, brochures on the site, online content and on social platforms; marketing, promotion and events; in addition to the significant presence of the brand in establishments in Las Vegas. The Las Vegas HyperX eSports Arena brand will now be integrated with all social media platforms.

"HyperX's commitment and dedication to eSports has made the brand's promotion one of the favorites for both professional and casual players, and has earned HyperX naming rights." eSports Arena Las Vegas.This is a great opportunity to expand our audience, "said Daniel Kelley, Director of Marketing at HyperX." Allied eSports is an important partner for us and we are looking forward to continuing to announce a great success. other successes next to them. "

"HyperX and Allied eSports share a strategy focused on" We are all players. "Through this unique partnership, we can accelerate opportunities to engage fans and create influential content," said Simon Temperley, director revenues and marketing at Allied eSports. "This dynamic relationship is a direct result of the enthusiasm of Allied customers for the use of the market's best video game equipment and HyperX trust in our vision of creating of content. "

The new Las Vegas HyperX eSports Arena opened in March 2018 and has quickly become a global destination for fans, players, streamers and electronic sports teams. The site has hosted some of the most popular entertainment shows and eSports productions of the year in a variety of genres and titles, including Ninja Vegas 18, with the participation of the sensational streaming Tyler "Ninja" Blevins and recently announced two Important events to be held in December: All-Star League of Legends 2018 (December 6-8) and Capcom Cup 2018 (December 14-16). The nightly tournaments of the forum, including Friday Frags and Saturday Night Speedway, have become the epicenter of the growing and competitive video game scene in Las Vegas. Recently, the Las Vegas HyperX eSports Arena was named "District of the Year" at the 2018 Tempest Awards, which are part of the eBusiness Summit.

As part of this partnership, HyperX will sponsor events at HyperX eSports Arena Las Vegas. From January 9 to 12, as part of CES 2019, HyperX is planning various social and marketing activities, including the recently announced HyperX eSports Arena in Las Vegas. More information on CES activations and other HyperX-sponsored and planning events will be available when event dates approach.