A week of solidarity for the classic drink Negroni, which is joined by bars across the country

Although the pandemic has not ended, little by little gastronomic establishments are regaining their usual movement. And the Ninth edition of Negroni Week It comes at the right time to promote the return of bars across the country. Not only to meet up with friends and enjoy one of the two most famous drinks in the world (the other is Old Fashioned), but also to aid to the Food Bank, in the case of local publishing.

The Global Solidarity Initiative Ipromoted by Campari and the magazine Imbibe, it takes place in the main cities of the world, and in each place there are proposals to appreciate, accompanied by a charitable action, beyond promote responsible consumption.

This year is of particular importance since It represents the return to bars, to meet, and the rebirth of this segment of the gastronomic industry, strongly impacted by the restrictions imposed by the pandemic.

For seven days, thousands of bartenders, locals and consumers will celebrate three spectacular ingredients, for a common charitable purpose. In 9 years, Negroni Week has raised more than $ 3 million worldwide in more than 70 countries, for a multitude of charitable causes.

In Argentina, the Negroni Week 2021 started yesterday and will run until September 19, on a map of selected bars, featuring various bartenders across the country with their Negroni overthrow. The slogan 2021 is to represent regionality from an ingredient in each Negroni signature.

The famous cocktail, with over 100 years of history, is an iconic blend of great red bitter, gin and sweet red vermouth.

The Negroni is the classic aperitif of Italian origin, which entered the room of classics and is the protagonist of the current trend of cocktails which has regained its splendor, both in the world and in Argentina.

The history of the drink began in the Caffe Cassoni of Florence by the hand of Count Negroni, then it spread to the four corners of the world. It was around the year 1919 that Count Camillo Negroni, asking for an American, decided that the time had come to make a change. Then he asked to be added a touch of gin instead of soda, inspired by his last trip to London, where this drink is a classic. The bartender was delighted to meet Count Camillo Negroni’s request and added a slice of orange as a garnish instead of a lemon, typical of the American, as a symbol of the new creation. In Florence, the typical drink of the Count, it became the American of Count Negroni, or the “American with a touch of gin”, this episode gave birth to Negroni, one of the most famous contemporary classic cocktails. The original recipe, a perfectly balanced combination of Campari, Red Vermouth and London Dry gin in equal parts, which is still tasted today with a century of age.

In Argentina, from 1978, this bitter with a sweet taste and bitter touch began to be marketed, which had an early encounter with the Argentines that differentiates it from other South American markets. At the end of the 18th century and the beginning of the 19th century, more than 3 million Italians arrived in Argentina, accompanied by pizza, pasta and also a strong taste for vermouth and amaro.

It is drunk on its own or with vermouth like in Italy, and it is rapidly gaining popularity due to the large number of Italians in the country who frequently consume aperitifs: vermouth of all kinds, red and other bitters; being part of the daily drinks, not only of immigrants, but also of their descendants and Creoles who adopted them as theirs.

The birth of the Argentinian cocktail bar has a parallel with the centenary of the young nation around 1910 which caused a great impetus in the consumption of all these drinks and the emergence of several recipes of the first bartenders of the time.

The professional Argentinian cocktail bar, which has also been in the hands of eminent bartenders for over a century, and has seen its various moments of boom and splendor, allows Argentines to have access to the classics and to the fore -permanent guard with new trends.

Argentina has many reasons to pursue its romance with Negroni, a drink that has the magic of reinventing itself over time; both in its classic version and in the dozens of versions, the key to success, and to the permanent conquest of loyal consumers, and above all, new generations.

Today, the Negroni is a global phenomenon, and a sign of sophistication and elegance. And in Argentina, this tendency of the direct descendant of the American is also experienced and appreciated, a cocktail that is part of the emotional memory of Argentines and their culture.

Karen Foley, editor of Imbibe, He said: “We are very happy to celebrate the ninth year of Negroni Week with Campari. From the bartender to the enthusiast, We’re excited to see everyone joining forces once again to raise money for important causes in the places they love the most: bars and restaurants. “

What is the Negroni week

With Negroni Week, the power of fundraising is in the hands of bars, restaurants and retailers. This year, celebrate the chance to return to the bars we missed so much during the pandemic, while also contributing to charitable causes. In Argentina, the beneficiary is the Food Bank.

For the 2021 edition of Negroni Week, Campari is working with 7 of the best bartenders in the world to create unique variations of the Negroni cocktail, one for each day, that will bring your Red Passion to life in a drink.

These passionate creators, Erik Lorinkz (United Kingdom), Fabio la Pietra (Brazil), Giacomo Giannotti (Spain), Luke Whearty (Australia), Bannie Kang (Taiwan), Tiffanie Barriere (USA) and Tommaso Cecca (Italy) will design these new innovative creations capable to be reproduced and experienced all over the world.

The 2021 Negroni Week circuit in Argentina will pass through the following spots:

Mar del Plata: Proyecto Bar, Tiki Bar, The Clue, Hoffen

Río Cuarto (Córdoba): T de Alvear

Cordoba, capital: Camelia

City of Buenos Aires: Brukbar, 878, Lowells Belgrano, Puerta Uno

White Bay: Eldorado

AMBA: Luz Mala, Lowells (San Isidro), Lowells (Tigre), Tomate, La Birrería, La Alacena, John Doe, Paesano (La Plata), Paesano (City Bell), Tigre Morado, Headquarters, Vicente López Forest Dan, Acassuso Dan from the forest.

Buenos Aires: Lowells Zarate

How to prepare a Negroni

The Negroni, today a contemporary classic appreciated around the world, was voted the second most famous cocktail in the world by the International Association of Bartenders.

Negroni

Ingredients:

• 3cl. by Campari

• 3cl. Sweet Red Vermouth (Campari recommends 1757 / Cinzano)

• 3cl. by Bulldog Gin

Instructions:

• Pour all the ingredients directly into a tall glass with ice cubes.

• Stir gently

• Decorate with an orange slice

For its part, Antica Formula, a jewel that is part of the Carpano family, carries with it a tradition that exceeds 230 years of history, with an incomparable aroma and an exceptional flavor that give a differential touch to these coveted spirits in all bars of the globe. We are talking about a drink that, in addition to being added as a premium ingredient to bring a differential to the Negroni, offers the experience of a unique pleasure when served with ice and a slice of orange.

Perfect negroni

Ingredients:

30 ml of Antica Formula

30 ml of red bitter

30 ml of Gin

Orange slice

Instructions:

It can be prepared chilled in a composition glass or directly placed one starter after another directly in the glass. If done directly, stir with a spoon to incorporate the ingredients. Serve in an old-fashioned glass with ice cubes to taste. Garnish with a thin slice of orange.

Why not “toast the retribution” and experiment a variation of the classic offered by one of the Argentinian bartenders which celebrate the return to bars, as proposed by Gustavo Brizuela

Crusted negroni

Ingredients:

22.5 ml Bulldog Gin

30 ml of Campari

30 ml of carob flour with vermouth

30 ml of chañar bark

Garnish: untreated orange zest

Instructions:

Place 220 grams of Chañar bark in a saucepan over low heat. Cook 1 hour, add two tablespoons of 2 sugar.

Then remove and filter and pack (vacuum is an alternative to prolong its conservation).

On the other hand, place 50 gr. of carob flour in 1 liter of sweet vermouth and leave to marinate for 24 hours. (Filter in a double process.).

Once the recipe process started, we started creating the negroni with a pouring or mixing glass, we incorporated Gin, Campari, Vermouth and baking the bark of Chañar.

The consumer experience invites you to enjoy a reinterpretation of Classic Negroni, textured by medicinal wood and with sweet notes given by Algarroba flour.

KEEP READING