acquired the Argentine Global Mind Agency

The Japanese giant Dentsu Aegis Network announced the acquisition of Global Mind the largest independent agency of advertising of Argentina , which from now on will align its operation with iProspect the agency of performance marketing topping the world.

Thus, Global Mind will triple iProspect's payroll in Argentina, while its second office at Miami will function as a launch pad for serving customers in Latin America . In addition, it will strengthen the pan-regional scope of the agency and the worldwide network of 4300 specialists .

Global Mind was founded in 2001 and is a global agency : provides creative and production services, planning and buying of traditional and digital media, economic intelligence, paid search, display, social paying , SEO, programmatic buying and data badysis.

He has a team of over 120 people divided into offices between offices in Buenos Aires and Miami. Among his clients, we underline Netflix Epson Paypal Card Orange Peugeot and Mercado Libre

After the transaction, whose terms were not disclosed Marcelo Montefiore CEO of Global Mind, will be Executive Director of iProspect Argentina Juan Pedro Mc Cormack CEO of Dentsu Aegis Network Argentina; as to Philippe Seignol President of iProspect in Latin America

"I am very proud to host Global Mind in our group the third acquisition of Dentsu Aegis Network in Latin America this year and marks a milestone for both Argentina and for the region "said Mc Cormack, who added that "The size, capacity and leadership of Global Mind will redefine Dentsu Aegis Network Argentina and will dramatically accelerate our growth throughout the region."

For its part, Montefiore "S unite with Dentsu Aegis Network and iProspect is a tremendous opportunity to gain in size and, finally, to offer more diversified services to our customers through a solid global network ".

"At Global Mind, we focused on a 200 % on the delivery of true business results, a pbadion we shared with Dentsu Aegis Network and who made us believe that we had found appropriate partner "added Andy Berman, president of Global Mind USA.

"The increasing rhythm and complexity of the digital economy in Argentina and Latin America they promoted the need for to increase and strengthen our capabilities in performance marketing "said Seignol, who concluded:" Global Mind is a fantastic sum to iProspect and together we go deliver strategies for companies backed by data and centered on persons . "