Ambassadors in Argentina and stars on Twitter – 03/09/2019

Tom Fletcher, a member of the Foreign Office and former ambbadador to Beirut, presented his theories in his book Naked Diplomacy. And now, in Argentina, one of his colleagues, the British Mark KentIt has become the spearhead of a phenomenon that is growing day by day and keeps Argentinean diplomats away from a devastating phenomenon for networks: star ambbadadors who transmit their culture in a fun way. What the Americans baptized as soft power.

Kent is not alone in Buenos Aires. Here, more and more diplomats are accredited and enter the wave of tweeting, instagram and facebokera: a diplomacy of direct relationship with people, they say, outside the traditional media, which do not give up when they communicate state issues.

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In addition to Kent, there are the ambbadadors of Japan, Noriteru Fukushima; of France, Pierre-Henri Guignardand the mexican Mabel Gómez Oliver. The pioneers of the networks here, the four played in some kind of radio conversation with the journalist Osvaldo Bazan. And now, at the invitation of Fukushima, they will continue to the Japanese Garden on March 15th. A public gathering, free, which will be broadcast live on the various platforms used for some time.

Their conversations on Twitter are sometimes acute and do not lack conflicts to overcome. Kent was bloodied after a fall, traveling by subway and bus, talking about whiskey and rock'n'roll with Fukushima or his parents from Paraguay and Uruguay. Alejandro Biondini, a nationalist and activist who flirted with neo-Nazi groups, tweeted one night on the fact that he would send the British ambbadador out of Argentina when he was president . Kent answered "good" and would like to stay here longer. Kent has a fan club on Twitter, the @FandomKentArgentina.

Guignard, meanwhile, said his tuitera attack was taking care of the sensitive side of the bond. "Avoid rude ones" and remember that "is a representative of a state". Guignard and Mexican Gómez Oliver are two active feminists in the networks.

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Fukushima chooses to promote his country and culture at all times. He has a remarkable formality and responds in his tweets preceding "sir" or "lady". But he publishes the latest news from his country at the forefront of technology: he and Kent are two old friends friends.

The ambbadador of Israel joined, Ilan Sztulman, which is making a strong campaign against anti-Semitism in networks. He also produces videos and uses Facebook as his favorite platform. Since his embbady, ​​he has played in humorous "spots" such as the one referring to the last River-Boca of last year and another in which he wished good luck to the Argentine national team. With this video, he was undoubtedly looking to overcome the episode by which AFA had decided to suspend a football game of the national team in Jerusalem, shortly before the World Cup in January. Russia.

The new ambbadador of Switzerland, Heinrich Schellenberg, joins the thread of his colleagues. Upon his arrival, he took a picture eating a pie. View all the activities of your embbady.

The intensity in the networks has become huge. Some have their own account, others only those of the Embbady. In some cases, like Kent, Fukushima and Guignard have both.

Italian Giuseppe Manzo keeps a daily record of its activities in Argentina. The same, the American Edward Prado. His style is more formal and his most intimate tweet was a photo of his recent trip to Mendoza, where he introduced himself with his wife drinking Malbec.