An airline had to apologize for the towels that it used during a flight

At a time when marketing is gaining more and more ground, an airline and a non-alcoholic beverage brand they had to apologize publicly by the way they have chosen to attract the attention of pbadengers.

The headache was taken by Delta and Coca Cola, who decided to "innovate" with an advertising agreement with some napkins it would serve for something else. In the tissues, which spread the diet line of the soda, they stimulated the pbadengers cope and ask data people to fellow travelers who attracted them.

"Go back to the old school. Write your number and give it the one you love in the plane … you never know, "read, in English, on one of the edges of the papers handed out by Delta staff.

On the other hand, they insisted on the initiative: "Because you are on a plane with interesting people and hey … you never know". The intention was that the pbadengers, the influences of the napkins, they will exchange phones to be able to communicate and get to know each other better after the trip.

The advertising strategy did not concern pbadengers. Arriving at home, instead of contacting each other, they resorted to social networks but complained about this situation. "Strange and disturbing campaign to encourage pbadengers to give their name and phone number, "wrote a user before stating:" We do not know if it is a good idea or totally. out of context"

"These towels are chilling. Of course nobody wanted the unsolicited phone numbers in the good old days, "repudiated another user on Twitter.

Noticing the reaction of the pbadengers, the airline decided to remove the towels. "We regularly rotate Coca Cola products within our company, but we are mistaken about it. we started to remove the towels on our plane ", they apologized.

While in a statement addressed to the newspaper Atlanta Business Chronicle, the brand of sodas stated that "they sincerely apologized to anyone who felt offended". "We replace them with other design", they closed.