ARGENTINA: Juliana Awada, Mauricio Macri's "witch" | People and famous

"It's an intergalactic witch, not just for me, it's impressive, and the Argentineans realize that with its simplicity, with its way of being, it creates a fundamental climate," said Argentinian President Mauricio Macri of his wife Juliana Awada in December 2018. The G20 presidents' summit in Buenos Aires had just ended and Macri wanted to highlight Awada's role as the hostess of the first ladies.

The "witch" was not new. On November 16, 2010, Macri had declared in front of the altar: "Thank you daring, magical, unique and sorcerer for choosing me." Five years after this marriage, the wedding came to Casa Rosada. The press was then enthused by a female character who at that time was powerful and deserves to be explored. Born to a rich Syrian-Lebanese family, she studied in the best schools. In the United States, she lived in Oxford and traveled the world through her relationship with the fashion world. The president's wife "promised", as they say in Argentina. But after three years as first lady, Awada left little taste.

The magazine Vogue, always attentive to the ascending characters, discovered Awada immediately. By the end of 2015, Macri had already won the elections and was preparing to take office. Vogue He then stated that Awada was "smart" and "elegant" and compared it to Jackie Kennedy, who was the first woman and wife of one of the most influential media presidents of the United States. United. Then he remembered his Lebanese origins and the fortune his family had ambaded in the world of fashion. Awada was then responsible for the designs of the family brand. "As the first ladies of today have shown, like our own Michelle Obama, the impression that Awada will make in his country is likely to go far beyond fashion, although personal initiatives that will continue to this post have not yet been announced, we can badume that his term was aptly named, "said the magazine enthusiastically. But Awada has not been Obama. There was no personal initiative either, but it was very fashionable.

In a country accustomed to the first strong ladies, like Eva Perón in the 50s and Cristina Fernández de Kirchner – who will later become president – Awada chooses the house. The local press talked about the return of an "old lady" to the "old" or "decorative". There is no shortage of skills for this. Elegant, beautiful and refined, it has an indisputable gift to fall well to everyone. Awada broke what was expected of her then badumed the role of "witch" who gave her husband and took refuge in the presidential residence, where he became the mental support of the president.

Awada is the one who "creates a house" around Macri, which closes the presidential residence at night for political visits and leaves spaces for the president to play for a few moments with their daughter Antonia. In this small space is his true power. While Macri receives criticism, she avoids controversy, does not intervene in political affairs and exploits her friend side.
The role of Awada brought in return his media armor. Awada does not speak in public, never. His thought is reduced to sweet and tonic phrases naive, that his press team broadcast on Instagram, where he has 1.3 million followers. Each photo is the subject of a study: Awada has breakfast next to the window overlooking the wooded garden of his home, Awada kissing her husband and daughter, Awada, by bike. The messages are generally softened, but also clearly attentive to current trends. We must now talk about feminism. "There are no limits that prevent us from realizing our dreams and a message for women around the world: if you wish, you can be mothers and go as far as you want," he wrote, for example, to accompany a photo with the husband of Jacinda Ardner, New Zealand's prime minister, and the couple's baby.

This year, Argentina holds elections and Macri will represent. Campaign teams are aware of Awada's influence in much of the pro-government electorate, which sees it as an ambitious goal. That 's why they decided, little by little, to raise the level of their profile. On Instagram, you can now see photos of tours that Awada does at least once a week in soup kitchens or very poor neighborhoods, almost always accompanied by Social Development Minister, Carolina Stanley, her great friend. His role in the campaign can be expected to be reduced to a little more than that.

Meanwhile, Awada has a press, but not for his political ideals. Vogue He spoke again about her on the occasion of the visit of the King and Queen of Spain to Argentina and considered it a "it's a girl (political)"In the supposedly fashionable duel with Ms. Letizia, the magazine no longer compares Awada to Michelle Obama, but to Melania Trump.