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07-11-2018
Senior executives negotiate with their Italian counterparts. If the operation is completed, PFT will be the most important business in the fresh fruit segment
The news that was manipulated as a rumor until this weekend mobilized much of the fruit system of the Upper Valley of Río Negro and Neuquén. The senior executives of the Patagonian Fruit Trade (PFT) are negotiating with their peers Italian of the firm Moño Azul a strategic alliance to consolidate its sales in all the markets that both companies have access to today.
"Negotiations to consolidate a trade alliance are in progress," informed sources that participate in this principle according to rionegro.com.ar.
All indications are that it would be an badet purchase that Moño Azul has in the country today by Patagonia Fruit.
If the operation is complete, PFT will be converted into plus company of Argentina in the commercial segment of fresh fruit .
According to "Río Negro", when they contacted PFT, they replied, "We will not talk about it.It's the fourth time in three years that we have negotiations with Moño Azul. There is nothing like that. "But in the business world, we know that when two companies refuse to talk about a problem that concerns them, there is something real.
In this case, the only confirmations come from Italy and, in summary, the negotiations are. What is not clear, it is whether they will advance or not.
According to sources involved in the talks, there is a confidentiality agreement between the companies that do not allow the official details of the negotiations.
But a few weeks ago, technicians from PFT badyzed balance sheets in the offices of the Italian company in Guerrico.
It also appeared that the time when Fruit of Patagonia would take over the management of the entire agro-industrial complex. In principle, to give the green light to the talks, the marketing of fruit for the coming season would be in the hands of the Sánchez family.
This week, negotiations will continue, at the highest level of the company, despite the fact that the owner of PFT is resting a few days in the United States
Moño Azul
Moño Azu [19459009hesufferedverybadlyfromthecrisis which affected regional fruit activity ] in recent years. Export figures for the port of San Antonio Este, the main production for overseas markets reflects that: during the 2005 season, still Moño Azul in the hands of local capitals, their fruit shipments reached 39,000 tons last season (2017) only touched 11,900 tons.
The Valley Fruit Crisis, whose last stage emerged from 2009, completely hit the system. Moño Azul was not excluded from this system
It did more than four years as the Blue Moin company began throughout the country with its divestment process . The arrival of Tonino Beccegato from northern Italy as CEO of the company in spring 2014, began the first part of this operation. At that time, they got rid of small farms and packing sheds outside the entire central structure of the company, infromó "Río Negro."
The funds obtained with these operations were allocated to operating expenses. Without marginal badets to sell and with banks reluctant to support with credits to the sector, the company is in a real problem . One of the results he's found in this complicated future is to offer PFT its badets and operations for a large part of its productive supply.
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