Biognesis Bag presents a new model of veterinary care

In the Rural Palermo launched "Veterinary + Bio" a proposal that focuses on the veterinary-producer relationship for the adoption of productive technologies of health.

Biogenesis Bagó presented the Palermo Rural Exhibition "veterinarians of the future" and with this initiative launches its new proposal to encourage greater productivity of livestock, "Veterinary + Bio".

"It is a proposal that aims to modernize veterinary care, without losing proximity, generating the opportunity to provide a more integral service to producers, with the support of our company for management and technical service" said Mónica Bressi, commercial director of Biogenesis Bagó.

punctually, through this new initiative "co created with veterinarians They expressed their needs and their expectations to provide a better service for the future", Biogógenes Bagó seeks to improve the arrival to segment 70 % of producers who do not have permanent professional advice and who have low adoption of health-producing technologies.

"It is an innovative management model that places veterinarians at the center of action to deepen work that aims to raise in Argentina the productivity indices of the livestock sector which, on average, have not changed for more than 40 years, "says Gustavo Mercau, marketing director of the company.

For this purpose, it is proposed to form a national network of veterinarians + Bio that provides a differential service and comprehensive advice for the implementation of health plans, seeking to meet two basic needs: the health of rodeos and the profitability needs of the productive unit.

Veterinary + Bio The company seeks to strengthen and improve the results of the well-known Frontier Productive and Borderline programs, which since 2015 they call producers, veterinarians, customers, advisors and all those who are part of from the livestock chain to achieving the highest levels of meat and milk production, making improvements based on rodeo health and optimizing available resources.

Advantages

Through this program, Biogénesis Bagó will offer veterinary members the opportunity to offer their clients different service modalities for the full implementation of health plans + Plan BIO, which are adapted to each productive system and have been developed, studied and perfected by the technical service of the company, based on research and a deep knowledge of the sanitary reality of the Argentine rodeo. "The philosophy of the work is to provide personalized attention with the clear objective of ensuring the health and productivity of animals," remarks Mercau

Biogenesis Bagó will provide veterinarians, in addition to all the support of the technical service, the key tools to optimize the day-to-day management and make a good dissemination of this value proposition: training, management software, application to interact online with the producer, loyalty plans and reports and market studies, among others advantages.

First Veterinarian + Bio will be launched on July 9, and then the model will be replicated in other places in order to build a network that implements a form of differential service.

Productive leap

Sebastián Perreta, director of business development and biosynthetic strategies Bagó added that a joint reflection is needed "that involves the veterinary industry, the producers, the commercial chain and veterinarians with the support of governments, to innovate in a broad sense, to achieve that in Argentina there is more productivity of animal protein and thus contributes to the food security of the population, in the framework of a sustainable production system. "

There is convincing evidence of the productive reality Argentina:

In Argentina, there are 22,945,852 breeding cows and 127,842 weaned calves. 8,818,010 are "tourist cows", they do not produce veal per year and they still have an impact on the environment.

At the national level, the current weaning rate of 63% to 73% means 2 million more calves

In Argentina, the average daily liters of milk / cow is 20L. while in countries that adopt technology and are located on the frontier of production, a daily average of 33 liters of milk / cow is reached.

To improve the arrival of producers, especially small and medium where the adoption of technology is low, the company implements innovative relationship programs, such as Veterinary + Bio that you are looking for by organizing health events, with professional advice, making the stock available more productive and thereby reducing separates Argentinean institutions from the production border.

"Investment in a productive health plan, based on prevention, only accounts for between 2% and 3% of spending overall for the productive approach, and is the one that influences the results the most ", remarks Perreta