Business After a divorce, he created a sales group that already has 500,000 members.

The end of one love was the birth of another for Macarena Rawson Paz. His divorce gave him the idea of ​​selling all his goods from the "community" through social networks. So the group of

purchase

in

Facebook

Leading, Cheap 2 Cheap, a community that in all its variants has more than 500,000 members.

An audience of 90% women, semi-closed groups that can only be accessed if there is knowledge among the members and segmentation by interest were the keys to the success of the Rawson Paz project, which far exceeded virtual life.

For example, she has already organized group trips in Chile to shop for dozens of "cheaperas" (read "chiperas") because she calls women who participate in their groups.

The company emerged four years ago. "It's been a while since I was running on Mercado Libre, while no one was optimistic, but I wanted to have a more closed group with rules and people in common.This is not an open thing where you do not know who is going to your home and who you are going to, "he explained. the Business Community program, published by

LN +

.

The growth was exponential. A month after the creation of the first group Cheap 2 Cheap on Facebook, the group already had 300 members. At three months, when they were 5000, they hacked the community. "Everything went viral and everyone wanted to come in," he said.

Shortly after, she began to expand to other parts of the federal capital and Greater Buenos Aires, then internationalization arrived: there are now groups Cheap 2 Cheap in Chile, Uruguay, Brazil and Miami. In addition, there are other segmented communities where, for example, only toys or uniforms and textbooks are sold.

In Chile, the group was born because Chileans wanted to offer apartments for rent for shopping trips that many Argentines knew how to do before the devaluation. In Miami, however, there are Argentines who live in the American city and offer (as a paid service) their addresses to receive shipments from US e-commerce portals.

This is how the entrepreneur describes the meaning of the "club" that he wanted to give to his group: "It's been four years of history and thank God, there was never anything, there is a whole settlement, although we do not have to fall asleep beyond a community Anyway, if you have a problem, I can locate it because I look at who are the people in common [que tienen los involucrados]"he explained.

About the group's name, he said he wanted to imply that it was a community where everything is "twice as cheap" as elsewhere. "It's like the three B's (of" good, kind and cheap "), but in English, which gave it more glamor," he said.

Rawson Paz badured that after all this journey, he realized that people not only needed to "let go" of some of their material possessions, but also of a "trusted community" ", a place" where they feel comfortable ". On his relationship with cheaperas and entrepreneurs who publish in their groups, he said, "By empowering yourself, you can empower others as well."