CCU starts making Groslch and Warsteiner beers in the country

For this project, CCU has allocated an investment of $ 500 million (about $ 11 million) in yeast technology, packaging and expansion of its logistics facilities, announced the company yesterday. He also explained that he was running in the country a three-year investment plan of an amount of 2,250 million pesos (about 50 million dollars).

Warsteiner and Grolsch are both part of CCU's high-end brand portfolio, a leading segment of international brands such as Heineken, Sol, Amstel, Miller and Kunstmann. The Chilean company, belonging to the Luksic family, participates with a third of the beer market in Argentina, alongside other brands such as Imperial, Isenbeck, Santa Fe, Salta, Bieckert and Palermo.

It is in second place behind the Belgian giant AB Inbev, which has brands such as Quilmes, Budweiser, Stella Artois, Andes, Corona, Patagonia and Brahma.

The local beer market has suffered from lower sales and the heavy tax burden. According to data from Cerveceros Argentinos, the chamber that groups the main companies, the group started the first quarter of the year with a drop of about 10% compared to the previous year.

In any case, companies continue to capitalize on the potential of a growing market if the economic environment improves: Argentina currently consumes around 45 liters of beer per capita, while neighboring countries between 58 and 60 liters.

Fernando Sanchis, CEO of CCU Argentina, said yesterday: "The company has established itself as a major producer of international brands in the context of the insertion of Argentina in the world." is a CCU difference, based on our beer experience and the decision to grow in our country, with work and investments in Argentina. "

The Minister of Production and Labor, Dante Sica, participated in the announcement in Lujan; the mayor of Luján, Oscar Luciani, the representatives of the brewers and ambbadadors of Chile, the Netherlands, Japan and Germany, country of origin of the brands produced by the company.

Argentina CCU also indicated that it employs approximately 1,600 people directly; has 5 industrial factories; 3 own distribution centers and works with a network of more than 170 distributors.