Contradictory campaign of Avianca on the occasion of Women's Day: an empty flight ensured by women

Businesses and organizations paid tribute to women workers in their time. However, the airline Avianca failed and was disavowed on social networks. The air campaign consisted of a flight performed only by female staff. What was the problem? there were no pbadengers.

The plane was empty. Ordered by women, but without pbadengers. "Trust, strength and security, that is, 7,677 women in the business have to demonstrate every day that they are able to achieve what they want," says the company. one of Avianca's messages.

In another case, they shared the fact that "6 out of 10 people still think that a plane operated by men is safer than women." The lens of the spot was to show that women can use a plane alone, but that did not work that way …

"This flight empty A 100% female sample is that of those who still do not believe they have the power to do everything, "wrote in their social networks, but users have repudiated the" empty "robbery, which reflects the lack of confidence of the own airline.

"The" empty flight "(…) where only those who trust" travel, that is to say that @avianca does not trust anyone to make the plane empty, the publicist very bad or you are beasts, "wrote a user.

Here are some of the airline's messages on the occasion of International Women's Day: