Contrast: despite the crisis, Victorias Secret announces his arrival in the country

The brand, which has proven itself in the United States and Europe for decades, has decided to expand its presence in the region, announced yesterday the David group, which will bring it to the country at the end of the year or early 2020. Uruguay and Paraguay.

This time, the "Angels" of Victoria's Secret are going to spread their wings in countries touched by the economic situation, but where they are also banking on good sales because, without a doubt, the demand is there. The brand has always been very popular among Argentines, who take advantage of trips abroad to bring back memories.

The opening of the first premises will correspond to its beauty & accessories concept, which includes creams, cosmetics and makeup. In any case, if the flow of sales does not reject them by adding later the fashion section (lingerie, pajamas, body, t-shirts, etc.).

Although the location of the premises is not yet defined, it is thought that shopping centers will be the first option. According to David Group, the goal is to have about 12 companies in the country.

Until now, the only places where these products are sold in Argentina are the airport of Ezeiza and Aeroparque, where they are seen in the pre-boarding area. To buy a product, you must buy it at the end of the trip.

According to the prices posted on the US brand website, corsages range from $ 1,000 to $ 1,500, $ 1,600 nightgowns, $ 1,400 to $ 2,500 bodies, 2,000 fragrances dollars, body lotions from $ 680, shower gels $ 500. . The world of Victoria's Secret is vast. If you are looking for clothes, underwear and cosmetics, you can find a variety of products and aromas that make it unique.

With this novelty, we can say that high-end brands are betting on Argentina again. While many luxury companies have gone in recent years, others have also decided to return to the lands of Buenos Aires. This is the case of Louis Vouitton who, after several years of absence in the country, returned in 2018 and settled at Patio Bullrich. The same thing happened with Pandora, the leader in the jewelry industry, which has stores in several shopping centers. This shows that, despite the crisis, there is still a higher consumption appetite that some can afford.

Whatever the case may be, it is not all rosy and you have to see if the openings are specified, given the background accumulated by the sector. Some brands have seen frustrated landing announcements in the country. This is the case of Forever 21 or H & M. On several occasions, it has been speculated on the arrival of these popular garment companies, mainly because they are found in neighboring countries such as Uruguay and Chile. However, until now, they have not arrived.