Corona launches new eco-friendly packaging for its bottles

Corona and Parley were involved in a common mission: help protect the world's oceans and beaches from plastic pollution. The company, which began by pledging to protect 100 islands by 2020, has made progress in promoting innovative proposals that are the starting point for changing the status quo.

It is estimated that about 8 million tons of plastic waste are discharged each year into the ocean. This is why it is necessary to treat the problem on several fronts. For this reason, Corona adopted the A.I.R. strategy from Parley not only "avoid" ("avoid") and "intercept" ("intercept") as much plastic as possible, but collaborate on "recasting" ("recasting") solutions using this material. This press release is about multimedia.

"Our oceans are attacked. Marine life is dying at a voracious speed. We are destroying the chemical equilibrium that allows us to live on Earth. Therefore, we bet on the few people who are leading the real change. Those with whom we can transform the future together. Corona is one of those leaders, a true advocate of the ocean, a powerful ally in our fight against marine plastic pollution and in the revolution of new materials that will lead us to transcend this battle. We share the same goal, which is to eliminate the use of plastics forever, because we simply can not cope with the toxic effects.said Cyrill Gutsch, founder and CEO of Parley for the Oceans

Although Corona mainly uses glbad and fibreboard in its packaging, the brand considers it an opportunity to contribute to the redesign of a frequent source of plastic in the category: "six pack" rings. ". The plastic-free rings to be evaluated are made from biodegradable fibers from plants containing an aggregate of by-products and compostable materials.

"The beach is an important part of Corona's DNA and we are working with Parley to solve the problem at the points of plastic build-up."How did he Evan Ellman, director of Corona Better World.

In the environment, it degrades organic materials that do not harm wildlife, unlike standard "six-component" plastic rings made from photodegradable polyethylene that, if not recycled, are broken down into pieces. Small plastic times. Although most plastic rings are recyclable, the reality is that most plastics manufactured to date have never been recycled. This is why brands like Corona are looking for solutions that avoid any plastic material. The road will begin in Mexico, the cradle of the brand, where a pilot test will be conducted with the rings without plastic in Tulum at the beginning of the year.