Customized 75 million USD mansions for the very rich in Hong Kong

The ultra-rich of the world are accustomed to personal touches, from suits to tailor-made financial advice. What happens when you apply this approach to properties and take it to the extreme?

The business man of Hong Kong and exbanquero of JPMorgan Chase Loewe Lee has the answer in a group of houses nestled in a field overlooking the South China Sea. It's real estate first, but the call does not stop there.

Five of the seven houses have been carefully appointed with everything a modern billionaire could wish for. Persian rugs cover the floor and the kitchen cabinets are trimmed with cut glbad and Christofle cutlery. There are works of art on the walls and low tables arranged in the same way.

Anyone interested should bring a suitcase and 75 million US dollars.

"We are targeting sophisticated people who travel a lot and who have often participated in the process of creating a home," said Lee, 39, a fourth-generation member of a family that has made a fortune through the watches. "They tell us it's a nightmare."

Hong Kong, the world's least affordable real estate market and the main financial center of Asia, should have a lot.

However, this is an unorthodox method of selling luxury homes, especially if you think that buyers who can spend so much money can also hire interior designers and style consultants.

Lee, CEO of National Electronics Holdings, a Hong Kong-listed company whose real estate arm is badociated with BPEA Real Estate for the project, said attention to detail is a point that makes the difference .

Dressed in an elegant three-piece suit, Lee highlights design elements that are unlikely to be perceived by unsuspecting eyes, patterns drawn on hand-selected Carrara marble slabs at the foldable leather tray from locker room that facilitates Dressing Test. The place also has gardens, ample parking and each house has its own infinity pool.

Two of the houses were designed by the Parisian duo Gilles & Boissier, whose projects include the Baccarat hotel in New York and the Mandarin Oriental in Marrakech. They are tall and contemporary, with a soft color palette and understated finishes. More ornate are two others of the architect Joseph Fung. Sprinkled with gold and red, its baroque style should attract buyers from mainland China.

The fifth, which has not yet been revealed to potential buyers, was designed by Michele Bonan, whose work was discovered by Lee during his stay at the Portrait Suites Hotel in Rome. Lee liked the Italian designer so much that he entrusted him with designing the interior of his Benetti superyacht.

The initiative of seven houses (two of which will be sold unfurnished) is the first real estate project that Lee has overseen from start to finish, in the footsteps of his father, Jimmy Lee, who very early began making watches and luxury homes of the nineties.

These villas are expected to be sold at around HK $ 606 million (US $ 77 million), according to Alan Man, an Engel & Volkers broker. They are located in a Hong Kong area known as Tai Tam, about a 30-minute drive from the central business district.

"The supply is limited and the last project in this region goes back to 1996," he said. The Lee "have a brand and people know their quality and reputation."