Digital marketing strategy is the key to increasing sales

The hot sell of May this year had a sales increase of 79% over the previous year. This is great news, but the competition is also increasing dramatically. Companies must therefore refine their ability to position themselves more effectively. For this, there are no secrets: you have to understand consumer habits and make the mark as close as possible to them. How is this goal achieved? With a solid and coherent strategic digital marketing plan, followed by good professional practices that "take the juice" of digital tools.

"Companies double their budget in digital media year after year, but professionals The situation is similar to that of a person who loves to run, but who does not train, run 10 km, then a half marathon and then a marathon, and expect that he will learn in competition. Logically, it is necessary to train these athletes so that they prepare to face each instance, since each race is different, "says Maximiliano Chavarria, national director of Digital House.

The crux of the problem lies in the precise knowledge of what needs to be done. To bridge this gap between "will and power", in a context where all organizations say it's hard for them to find the talent they really need, the solution is called
Digital Marketing Immersion (DMI). This is a 10-week executive program designed to learn how to develop a strategic digital marketing plan.

Strategy, center stage

"Managers and marketing managers need to understand the digital actions that their specialists are doing, and updating their knowledge gives them the necessary boost to update strategies and to know how to select and evaluate an external provider," explains Mariano Wechsler , Academic Director of Digital House, which is the only training center
world clbad from Latin America that helps students develop the most popular digital skills on the market through immersive and hands-on courses.

Digital Marketing Immersion (DMI) has given me new insights and allowed me to consolidate what I already had in everything related to digital marketing. In addition to feeling very comfortable with the teachers, I managed to create a relationship with my colleagues, and we are currently in contact to share concerns and examples of actions to put "explains Juan Pablo Chiodini, manager
e-commerce in a shoe brand

Through courses taught by experts and as part of a teaching focused more on practice than on theory, students learn everything about the digital customer journey as well as the particularities of each of the tools available to serve customers in each of its stages in relation to their brands. "In addition, they gain the skills to identify the relevant parameters for their product or business, as they can make accurate, real-time decisions and detect trends that can impact the business. before the competition, "concludes the director of Digital House, whose program called Digital Marketing Immersion has an open registration system
online for the course starting on August 23rd.