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The brain behind the
campaign strategy
of
José Luis Espert and creator of the front
Wake up He is a blogger and tweeter, organizer of the Mbad
cacerolazos against
Cristina Kirchner in 2012. He was in the game of
Elisa Carrió, in
MPs and in the government of
Mauricio Macri until he quits
change with a slam, last year.
At 43, the former blogger
Anti-k who militated in the macrismo
digitalhe is postulated today as
pre-candidate to the national deputy for the city by the front
Wake up. Stated with the government, he aspires to an elected position.
Before fully engaging in political activity through networking, Etchepare worked as a real estate lawyer in the family business. With a virtual identity on Facebook, it was one of the main drivers of
marches against "K corruption" in 2012 and 2013. He did it through
"El Cipayo" and "satellite" accounts with other network experts, including Luciano Bugallo. In the same way, he contributed to the convocation of the mobilizations in favor of the death of the prosecutor.
Alberto Nisman
As his virtual profile grew, he joined CC-Ari in 2013 as a digital strategy consultant. Worked near
Mariana Zuvic and
He advised Carrió, especially for the 2015 campaign. After Macri's triumph in 2016, he was appointed adviser to the national deputy in Congress. And in 2017, he went to the executive, with a position in the national coordination against money laundering of the Department of Justice. He resigned after three months, criticizing the "lack of activity".
He returned to the deputies, as
advisor of the block communication, but lasted eight months and left, dissatisfied with the "lack of freedom": the guidelines were written by the head of the Cabinet,
Marcos Peña. Since the CC, they now downplay their role in space.
Enemist with several referents of
change and unhappy with the leadership he met with right-wing leaders and liberals, such as
Ricardo López Murphy. With Espert, they met at an event and then met
Etchepare He proposed to be a candidate for the presidency. At the end of last year, the economist announced that he was running as an aspirant to Casa Rosada.
Expert in new communication technologies,
Etchepare move the campaign leads from
Espert since its inception For the audit – due to the limited territorial presence – organized a digital volunteering campaign, similar to the network
To be a prosecutor, which Pro was part of in 2015. In Awake, they badure that these projects were inspired by Etchepare's developments. Since
Government and Tax They deny any involvement on their part.
One of his last public appearances took place during the space event that he called "
Espertón"For the English neologism" hackathon ", where he said what he had decided to train Wake up last year, when he found that the figures and demonstrations of dissatisfaction with the government , on the networks, were similar to those who had discarded their digital discs in 2012.
With a low profile story – first in the networks, then in the CC and the government – Etchepare is now looking to leave the virtual world and get an elected position. The results that Espert gets in the
STEP
Sunday will be the key to determining your future.
IN ADDITION
.
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