Elisa Carrió presented the "Ley Góndola": she wants to avoid abusive prices in supermarkets and there is a manual to post offers – 04/05/2019

"Me now I'm going to sleep in the gondolasat the bottom, to show supermarkets how the cheaper prices put them there", Launched Elisa Carrió .It was March 12, I was giving an interview to TN." Suddenly, he leaned, knelt under the table in front of the astonished gaze of journalist Joaquín Morales Solá and redoubled the bet.

─Then, the owners of the supermarkets will have to pick me up because I will stay there, lying, on strike– contested.

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This is how the leader of the Civic Coalition has expressed her anger over inflation and high prices in supermarkets. On March 21, he repeated it in another television show. "I will go to the supermarkets"he threatened, denouncing price cartelization.

Now he has decided to go further and has presented a project to establish a "law to promote competition in the food value chain", which has already been invoked by some CC-ARI leaders as a "Law of the gondola".

The initiative to which he had access ClarinIts main purpose is to avoid cases of abuse of dominant position in which supermarkets and other major suppliers can find each other.

The same is true of the complaint lodged a few days ago to the legislator Lilito, Hernán Reyes, before the lack of milk "Harmony", the cheapest market and part of the program Fair Prices, before the Commission for the defense of competition.

"This law will be application to all business relations in which the operators of the food value chain intervene and whose object is directly related to the process, from the production to the final distribution of foodstuffs and food products ", specifies the second article of the project.

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Among the objectives of this initiative, Carrió aims to "increase the benefits for consumers", "preserve the balance of the value chain", "contribute to price transparency", "promote more brands" and even "Promote access to sustainable consumption".

However, its axis more concrete is that the state intervenesin a way, in monitoring and controlling the process of price formation in supermarkets.

In addition, the bill creates a code of good practice mandatory for the main supermarket chains in the country and a price observatory.

For Carrió, these companies sometimes promote abusive practices that affect prices and consumption.

For years, this is a subject that reveals lilita. According to her, she repeatedly said that the law on the defense of competition – which she had promoted with Mario Negri – was born when They wanted to charge 6,000 pesos for a child.

"One could call it the law of the goat, because in the middle of inflation, I went to buy a goat and it was worth 6,000 pesos, while in the eye of the water, it is worth 600 pesos. I paid for it twice!", he told MEPs at the session at which the initiative was approved, during which He called for a boycott of supermarkets.

Today, with an expected inflation of 36%, according to the expectation index, the leader of Cambiemos seeks to institutionalize her claim and promises to provoke controversy, all the more so as how supermarkets should exhibit their products.

Not only in what proportion but also in what physical way.

"The participation in the gondolas will be fair to the bidders, which will guarantee the greater competition from brands of different suppliersaccording to the economic possibilities and the usual commercial practices ", he adds, adding not allowed record the participation of a food product of a particular brand that exceed twenty percent (20%) of the available space that the product shares with others with similar characteristics ".

Carrió notes: "Exhibitors next to boxes and exhibition islands must guarantee at least fifty percent (50%) of locally sourced products and / or manufactured by SMEs Societies or Cooperatives and / or Mutual Associations ".

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Article 29 of the draft specifies, to the nearest centimeter, how the products are to be ordered. "The way in which products are displayed and distributed in gondolas by supermarkets should not have the effect prevent, restrict, distort or distort competition within each category, "he says.

"C & # 39; forbidden to place privileged places in a gondola, hinder the fair exposure of different brands by ordering them vertically and not horizontally, using objective criteria ", sentence." The lower price products according to the minimum comparison unit of Article 30 of this law must be found not less than 90 centimeters and not more than 160 centimeters", He explains.

As they explained to Clarin in the Civic Coalition, his project is based on similar legislation applied in the United Kingdom and Spain, two countries where annual inflation in 2018 does not exceed 2.1%, far from the 47.6% of the total. Argentina, highest rating since 1991.

The project "Ley Góndola" completed

PJB