Face App, the new app that is aging and is all the rage: should you stop using it?

It is already possible to see the future. Or at least a picture of how we can see each other as we go through old age. In the last few hours, social networks were filled with images of people with aging faces, all thanks to FaceApp, an application that creates this effect that has become viral.

This application, which multiplies the number of downloads for IOS and Android, performs the virtual transformation of any face, our or third, through different filters. Yaroslav Goncharov, founder and CEO of FaceApp, explained that "we have developed a new technology that uses neural networks to modify a face on a photo while keeping it photorealistic, for example, you can add a smile, change bad. and age or just make it more attractive. "

Now the game is very nice but … should we stop using it? It is not clear what happens with all the data that the user gives to the application. The company's privacy policy leaves a lot of room for maneuver, experts advise against its use. "It's a relatively standard privacy policy, which does not actually offer any protection," they say.

They also point out that the overall business model that proliferates as a startup is to collect huge amounts of personal data without having any idea how they might be used in the future. Meanwhile, "startup-land" players are only waiting for their participation or are being purchased by large social networks. For its part, lawyer Michael Bradley, Brand Attorney, warns that like many free things in the world of technology, the buyer has to be careful.

In the dialogue with the Australian ABC website, "anyone who put his face online with his name and other identifying information (for example, anyone with a profile on social media or a profile on a website), is already very vulnerable to being captured digitally for future uses of facial recognition, "said Bradley.

The truth is that no one has abandoned FaceApp and users have taken the opportunity to make any personality look old.