Facebook explains to its users how he uses his personal data to earn money «Diario La Capitale de Mar del Plata

The social network Facebook has updated its terms of use to explain how it uses its users' data to show targeted advertising and thereby finance itself, a change that aligns society with European consumer standards and that European Commission badessed Tuesday.

In a statement, the community leader said that Facebook would include new blocks of text in its terms of use to clarify that its service is free "in exchange for permission from users to share their data and s & rsquo; Expose to commercial advertising ".

"The terms of use of Facebook will now clearly explain that its business model depends on the sale of advertising services to merchants using the data profiles of its users," explained the Commission.

The Community executive and the national data protection authorities of the Member States had asked Facebook to clarify their terms of use and to inform users about the funding of the social network after the Cambridge Analytica scandal. 2018.

The new terms of use "detail the services that Facebook provides to third parties based on the use of their users' data, how consumers can close their accounts and why accounts can be disabled."

"Today, Facebook is finally demonstrating a commitment to greater transparency and direct language in terms of use," said the European Commissioner for Human Rights. Consumption, Vera Jourová.

Czech commissioner warned that if Facebook wanted to "regain the trust of its users" after the Cambridge Analytica scandal "should not hide behind complex legal jargon about how to earn billions of data from people's data" .

In addition to these changes to its terms of use, Facebook has also changed its policy of limiting its liability for negligence, for example in the case of misuse of data by third parties, and its power to modification. Terms of use unilaterally, among other changes.

According to the Commission, Facebook "will complete the implementation of all its commitments by the end of June of this year" and the consumption authorities of Brussels and the countries will follow the process.

If Facebook does not respect its commitments, national entities may impose sanctions.