Facebook has admitted to Europe the use of user data to display targeted advertisements



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Facebook, Mark Zuckerberg's company has clarified to the European Commission and the consumer protection authorities the terms and conditions sells the personal data of its users to third parties.

However, she was warned that if at the end of June he does not meet with the commitments made to the Commission and the regulators, could receive new sanctions.

"Users will clearly understand that their data is being used by social networks to sell targeted adsVera Jourová, Commissioner for Justice and Consumer Protection, said she was satisfied because "Facebook is finally showing its commitment to greater transparency and transparency. 39, a clear language on its terms of use ", said Scandal Cambridge Analytica, the English consulting company that has obtained thousands of personal data from Facebook users.

The company used unauthorized Facebook data from at least 87 million people, for President Donald Trump's campaign in 2016 and whose information was also used to boost the Brexit campaign.

Vera Jourová warned that if the social network was to regain the trust of users after the scandal of Cambridge Analytica, in 2018, "You do not have to hide behind a complex legal slang about how you make billions of data from people's data"

As a result of the data breach scandal, Facebook has promised to update its terms and the conditions relating to the privacy of users. Among the explanations given to the European Commission, he states that his business model relies on the use of profile data to sell targeted advertising services to companies.

He stated that he was not charging the users for the service in exchange for one agreement to be able to share your data and his exposure to advertising.

According to the newspaper ABC, the social network has accepted the changes in terms of conditions and use as acknowledgment of your responsibility in case of negligence when third parties abuse user data.

As well specifies how users can close their accounts and in which cases they can be disabled and limits the cases in which Facebook can change the terms unilaterally conditions and use to those where it is reasonable to take into account "the consumer's interest".

Facebook too he is committed to more transparency temporary retention of deleted content by users, which can not be store in specific casesfor example according to a request from the judicial or police authorities or up to 90 days for technical reasons.

The users will have the right to appeal in case its contents have been removed.

The EU has informed the company that if, in June, it does not comply with all the promised amendments, it could be subject to sanctions.

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