Facebook now allows you to see all the ads that it hosts

Facebook goes even further in the direction of transparency, after accusations of promoting the manipulation of electoral processes in recent years.

Now also the user who has not been included in the public purpose of an advertising campaign because it does not meet the criteria of age, bad or of origin chosen by the advertiser, you will be able to see all the content of propaganda sponsored by a page.

The option will be active in all Group Platforms: Facebook, Instagram Messenger and the network of partner applications. To find out which ads are promoting a specific page, simply select the "Information and Announcements" option. The content of the ad will be displayed and inappropriate behavior may be reported.

This mechanism adds to the concept of proactive review, carried out by humans and artificial intelligence that Facebook already realizes in every ad.

It will also be possible to display any change in the name and the date on which the page was created. In this way, it will be more difficult to change the identity to not be discovered.

"We are taking significant steps to increase transparency in advertisements and Facebook pages." Providing more information to people about any organization and the advertisements they publish implies greater responsibility on the part of advertisers, which helps prevent abuse. "

Thus, Rob Leathern Product Management Manager and Emma Rodgers Product Marketing Director at Facebook, presented the novelty on the official blog on the social network.

Facebook executives say the new transparency policy ] will not affect the company's advertising revenue . The truth is that for traders it will be very attractive to be able to see the work of the competition.

However, Facebook ensures that advertisers are aware of the changes and that, although some of them have expressed concern that competitors are seeing their advertising most of the time .

The announcement, in fact, ends with rebaduring words to advertisers: "The vast majority of ads on Facebook are handled by legitimate organizations of small businesses looking for new customers or awareness groups that raise funds for their cause.But we have seen that there are also rotten apples that can abuse our products.These steps are only a beginning: we are always looking for Other ways to improve us By making all the ads clear on the pages that use them, we will facilitate the eradication of abuse, helping to identify the true responsible for published advertisements. "