Facebook, Twitter, Instagram and WhatsApp in Argentina: what is used the most according to age

The annual report of Enrique Carrier y Asociados on the most used social networks by age group in Argentina in 2019 does not present any major changes compared to that of 2018. In fact, it confirms that the only thing that runs through them from generation to generation is WhatsApp, and that those who turn to Facebook: the babyboomers (people born between 1946 and 1964) and generation X (those born between 1962 and about 1982).

In the same direction, the social network founded by Mark Zuckerberg is one of the least visited by millennials (or Y generations) and centenarians (or Z generations), who prefer Instagram or Twitter.

"If we only take into account regular users, we find that Facebook is clearly folded among the youngest or the centenarians, where it reaches only 47%, against 64% using Instagram, which testifies to the state of the "migration flow" (Millennials, Generation X and Baby Boomers), its use is uniform.In the case of Twitter, its penetration as a regular use according to his age decreases slightly as he grows, "Carrier reasons in the report.

There are also in this radiography networks that the consultant cuts by socio-economic level: Twitter grows clearly with this, just like Linkedin, which is not striking because of its characteristics of professional social network. "In the case of Facebook, the situation is reversed, with a use that tends to increase as the socio-economic level decreases."