Facebook will change the names of Instagram and WhatsApp apps

In a gesture that surprises the world, Facebook plan to add your name to the apps you own, Instagram and WhatsApp. According to many specialized media, in the future, platforms They will call themselves "Facebook Instagram" and "Facebook WhatsApp".

"We want to be clear about the products and services that are part of Facebook," company sources told Portals The edge and L & # 39; informationalthough they did not report when this change will occur Name in applications. The edge He said in his article that "Facebook really wants you to know who is in charge.

Instagram and WhatsApp are, with the Oculus virtual reality company, the biggest purchases made by Facebook in all its history. The first was acquired in 2012 for $ 2 billion and the second in 2014 for $ 19 billion.

The most striking thing is that with this name change, the Mark Zuckerberg company will further accentuate its control over these applications, just when the US Federal Trade Commission (FTC). examines the two acquisitions in the investigation that she holds open against the company for alleged monopoly practices.

Instagram and WhatsApp enjoyed a certain autonomy within Facebook. Until recently, the firm has decided to strengthen its supervision by placing its own leaders in this direction, as part of a new strategy.

Facebook considers that the key to its future is growing integration between the different services of your property, creating a "macro platform" with Instagram, WhatsApp, Messenger and the social network itself, which "eliminates obstacles" and encourages communication between them.

The idea is that the user continues to have different applications for each of the services, that is to say that each with his own access on the mobile phone or the computer, as before but once inside the application, can interact with users from another platform.

So, for example, a WhatsApp user could send a message to Instagram or Messenger without switching applications, and vice versa, after being unified "messaging infrastructure".