Fast-fashion Brands arriving in Argentina despite the uncertainty

They have a complicated forehead in the microphone and macro. These are difficult times for him
poached and the times of political instability for the elections. But still, there is
marks who feels ready to face the
Argentine market.

Who are dedicated to

retail business They know: there are no "good times" or long periods of stability in the region. That's why the jump is achieved despite the bad news that has surely arrived from Argentina to their parent companies. These are some of the companies that have announced that they will land – or have already landed – in the country this year.

Renner

This is the most recent announcement. The
big store of Brazilian origin, it will open four stores, two in Buenos Aires and two in Córdoba, and plans to continue to expand in the country. The landing began to take shape in 2015, but it has been confirmed this year. The company will invest 11.7 million US dollars and will hire 250 people.

The premises in Argentina will have an average sales area of ​​2,000 square meters, similar to the model of department stores that Renner uses in Brazil. Each store will have between 25,000 and 30,000 items of
costume feminine, masculine and infant and perfumery. The channel targets middle and upper clbad women.

From 2020, in Argentina, the company wants to offer the option of purchase via an e-commerce platform.

Gap

This month opened a
official store from Gap to Aeroparque. Aeropuertos Argentina 2000, concessionaire of the terminal, brought the American fashion brand exclusively through ShopGallery, responsible for space
marks which are marketed in front of the boarding gates.

This is the first brand trade in the country. The venue is a 50-meter space that is available to pbadengers once they have pbaded security and migration checks, in front of Gate 9 of the national pre-boarding. There, they can buy their lines of clothing and accessories for all ages.

Gap joins an area where there are others
national and international brands such as Perramus, Vitamina, Prüne, The Martina, Victoria's Secret and Banana Republic, the second brand of the Gap Group Inc., which owns a store at Aeroparque.

Carter & # 39; s

Córdoba and La Plata already have their official Carter store, the
brand of baby clothes of American origin who arrived in Argentina this year. Argentrade SRL is the company responsible for the landing of the brand in the territory of Cordoba.

Carter's has his own store in the Nuevocentro mall, in the center of Córdoba. In August, he arrived in La Plata, explained Cosarinsky. They will then open stores in Rosario and Mar del Plata before the end of the year.

All stores also include the OshKosh brand, which makes its return to Argentina by the hand of Argentrade after leaving while in the hands of another company. By 2020, the company responsible for landing the two brands has advanced. In Argentina, there will be seven Carter & # 39; s stores and OshKosh together.

Victoria's Secret

The
lingerie brand modelsVictoria's Secret will arrive in Argentina by the end of 2019 or the beginning of 2020, confirmed Grupo David, the company's licensee for several markets in Latin America. The company travels to Buenos Aires and requests the necessary authorizations to import its lines of cosmetics, personal care and cosmetics.

The landing will begin with the Beauty & Accesories (beauty and accessories) stores, with spaces of 80 to 200 square meters and the sale of cosmetics, perfumes, makeup and a limited badortment of sub -clothing.

The intention is to move into larger areas, from 600 square meters, to integrate all the products of the company, he explained.
THE NATION Gerardo Marcano, Retail Director of the Panamanian company Grupo David. In addition, he said the company was already negotiating with the various shopping centers of the federal capital.

H & M

The
Swedish brand H & M made his debut in Argentina at the Luján Walk shopping mall. The chain offers clothing of its brand in the mall
The luxury store as well as other companies of clothing, cosmetics and accessories, although, as indicated
THE NATIONit is not an official landing of Swedish society, like the one he made in Chile or Uruguay.

In Argentina, only surplus stocks that could not be placed in other markets will be sold and, for the moment, it is not planned to install H & M in its own stores in the country.

"In the case of H & M, we do not have the trademark license, but only the permission to sell the excess stock that they have left from other markets." bought this merchandise from wholesalers and the important is to point out that there is no second-hand clothing or second-clbad products, but clothes that did not arrive in H & stores M because of a miscalculation or an overstock problem, that's why they conform to what we call in the industry the "maintenance of the curve", that is to say sizes " , explained the director of the brand, the Arturo Alacahan business man, to
THE NATION.

Juan Valdez

The
Colombian coffee brand Juan Valdez will land in Argentina at the end of the year. As reported
THE NATIONThis will be done by the Reacsa group, which is a partnership between the Argentine group Re (also owner of Almacén de Pizzas) and the Paraguayan group Acsa, licensed from the brand in the neighboring country since the end of 2014.

The binational company has obtained the license of the brand for Argentina and Uruguay for a period of five years and for the three chains owned by Juan Valdez: the cafeteria, the sale of products and the market for "horeca" – hotels , restaurants and caterers – which offers the possibility of selling coffee and coffee machines to gourmets and hoteliers.

IN ADDITION