FDA clears Philip Morris to sell IQOS in the United States

April 30, 2019

The US government agency has licensed the company to market its heated tobacco product (IQOS).

The FDA, That's that it's the US government agency Unitedresponsible for the regulation of foodstuffs, medicines, cosmetics, medical devices, biological products and blood derivatives, authorized Philip Morris International sell your heated tobacco product (IQOS) in the North American country.

The administration determined "that the authorization of these products for the US market was sufficient for the protection of public health because, among several key considerations, products produce less toxins, or lower levels of them, that combustible cigarettes"

The tobacco heating system that presents IQOS It contains three parts: a support, a tobacco and a charger. The device comprises a ceramic and gold plate that fulfills the heating function of the tobacco units of the brand Philip Morris up to 350 degrees centigrade. While tobacco in cigarettes burns at temperatures equal to or greater than 600 degrees centigrade.

How many cigarettes a week do you need to drink a bottle of wine?

The FDA found that the products IQOS in spray "contain fewer toxic chemicals than cigarette smoke, and many of the toxins identified are present at levels lower than those of cigarette smoke. "

On the other hand, the agency also found that IQOS provided nicotine levels similar to conventional cigarettes although he announced that imposed "strict restrictions" on its marketing with the aim of "preventing young people's access to and access to the population".

It must be remembered that last year, reduced risk products generated sales of $ 4.1 billion. The company aims to increase revenues by 38% to 42% by 2025. Since the first launch of the IQOS in Nagoya, Japan and kite, in 2014, Philip Morris introduced it in more than 40 markets around the world.