Ferrari returns to surprise with an innovative hiring

In this famous speech that Steve Jobs awarded in 2005 to graduates of the Stanford University, in which he first talked about connecting the dots (Join the dots), the whole world knew why the products Apple they have always had this special quality related to the design, which marked a starting point for phones and computers, not only to be fast and efficient in processing data, but also elegant and refined.

Jobs would never have imagined when he started studying calligraphy at the University, that this knowledge, would lay the foundations for the success of the company which he ended up founding later. Many years have passed, Jobs is no longer in this world, and still something is going on that can end up leaving a mark permanent for the future, no longer in the world of computers and electronic devices, but in the automotive industry.

While Apple slips into its first car, whose announcements are expected by the end of this year, Jony Ive, the designer of the iPhone and many more Apple products until 2019, signed an agreement with Ferrari, to collaborate in the long term with the Maranello house.

The agreement is not personal, because I’ve own a design studio called LoveForm, through which she executed several years ago, the projects of Apple. According to the official press release Ferrari, “The first expression of this new partnership will bring together the legendary performance and excellence of Ferrari, with the unparalleled experience and creativity of LoveForm, which has created extraordinary products that have changed the world. “

What am I going to do at Ferrari?

Given that he is not an engineer if not a designer stylist, it is very likely that LoveFrom is not responsible for projecting a car 100%, but in any case, check one new identity which can be applied as a concept to future models.

As you know it, Ferrari has already entered the world of hybrid cars with two models, the Ferrari SF90 Stradale and the Ferrari 296 GTB, and will soon put the SUV that they don’t want to call an SUV, and that’s called the Of race and you will see the light in 2022. And John Elkann, president of Ferrari, announced that by 2025, the first fully electric car will finally arrive by Maranello.

In all brands, cars with hybrid powertrains stood out for their design something futuristic which distinguishes them from cars with internal combustion engines. And when the 100% electric cars, the design has become disruptive, which contrasts with other products from the same manufacturer.

It would not be strange if the incorporation of Jony ive to the staff of Ferrari design consultants, have direct relationship with this first electric car, and that its main objective is to revolutionize the face of the Italian house for this new concept of car.

On the other hand, the amount of products attached to a car or even completely removed from the automotive world, which Ferrari markets worldwide, has even represented in 2019, the first year when Ferrari has sold over 10,000 units in all of its history, almost 15% of your income. This suggests that a design study such as Love of You can also visit Ferrari with the slogan of promote this activity alongside the manufacture of cars and car race, where Ferrari remains the only team engaged in the Formula 1 World Cup since 1950, year of his first championship.

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